Makerting
Slide 1:
Good morning everyone, my name is Anh Tuan. Today I would like to present about EpiCentre, one of largest Apple Premium Reseller (APR) in the region.
Slide 2:
First of all, I will show you the background of EpiCentre. Next one is the Current retailing strategy; in this part we will get knowledge about which target market of EpiCentre, how they build strong image of EpiCentre and EpiCentre’ s service to attract the customer, and how the EpiCentre use marketing mix to determine a product or their brand. Thirdly is recommendation, which disadvantages that EpiCentre should change in the strategy and which good things that they should carry on. The last one is conclusion.
Slide 3:
EpiCentre is a first Apple Premium Reseller in Asia, which sell the Apple products, software, Apple accessories and some others accessories. Customer can enjoy an interactive shopping experience where they can touch, feel, test the range of Apple products offered such as Ipod, Iphone, Ipad, Macbook etc. EpiCentre is also an industry leader in providing the most comprehensive variety of Apple branded accessories. Behind this soaring success is Mr. Jimmy Fong, co-founder, Chairman and CEO of EpiCentre Holdings. This is Mr. Jimmy Fong, a man in slide.
Slide 4:
There are 8 retail stores in Singapore, which located in Bugis Junction, Marina Bay Sands, Takashimaya, Orchard road, Suntec city, Somerset, Wheelock Place, and Scotts Square. All the outlets were built inside or near the shopping center, where there are so many people so EpiCentre can easily attract a large amount of customers
Slide 5:
EpiCentre has variety products for customers, so they can easy choose what they want such as Ipod, Ipad, Iphone, Apple Care, Apple TV, and Software and the accessories. They also have good services for customers such as become membership of EpiCentre to get more discount. They have great locations and customers can exchange the products in 7 days. EpiCentre creates a sense of
Good morning everyone, my name is Anh Tuan. Today I would like to present about EpiCentre, one of largest Apple Premium Reseller (APR) in the region.
Slide 2:
First of all, I will show you the background of EpiCentre. Next one is the Current retailing strategy; in this part we will get knowledge about which target market of EpiCentre, how they build strong image of EpiCentre and EpiCentre’ s service to attract the customer, and how the EpiCentre use marketing mix to determine a product or their brand. Thirdly is recommendation, which disadvantages that EpiCentre should change in the strategy and which good things that they should carry on. The last one is conclusion.
Slide 3:
EpiCentre is a first Apple Premium Reseller in Asia, which sell the Apple products, software, Apple accessories and some others accessories. Customer can enjoy an interactive shopping experience where they can touch, feel, test the range of Apple products offered such as Ipod, Iphone, Ipad, Macbook etc. EpiCentre is also an industry leader in providing the most comprehensive variety of Apple branded accessories. Behind this soaring success is Mr. Jimmy Fong, co-founder, Chairman and CEO of EpiCentre Holdings. This is Mr. Jimmy Fong, a man in slide.
Slide 4:
There are 8 retail stores in Singapore, which located in Bugis Junction, Marina Bay Sands, Takashimaya, Orchard road, Suntec city, Somerset, Wheelock Place, and Scotts Square. All the outlets were built inside or near the shopping center, where there are so many people so EpiCentre can easily attract a large amount of customers
Slide 5:
EpiCentre has variety products for customers, so they can easy choose what they want such as Ipod, Ipad, Iphone, Apple Care, Apple TV, and Software and the accessories. They also have good services for customers such as become membership of EpiCentre to get more discount. They have great locations and customers can exchange the products in 7 days. EpiCentre creates a sense of
References: Apple Store. [Online]. Available at: <http://www.apple.com/sg/> [Accessed on January 3, 2013]. EpiCentre. [Online]. Available at: <http://www.epicentreasia.com/my/> [Accessed on January 3, 2013]. ‘EpiCentre earns record profits of $4.1m’. August 27, 2010. [Online]. Available at: <http://www.asiaone.com/Business/News/Story/A1Story20100827-234245.html> Lynn, K, 2010. ‘Apple retailer EpiCentre clinches branding award’. Dec 12, 2010. [Online]. Available at: <http://www.asiaone.com/Business/SME%2BCentral/Brand%2BMe%2521/Story/A1Story20101210-252067.html> [Accessed on January 3, 2013] Jade, L, 2011. ‘EpiCentre Holding: Growth Story Intact Despite Insider Selling’. June 09.2011. [Online]. Available at: <http://www.sharesinv.com/articles/2011/06/09/epiccentre-hldgs-growth-story-intact-despite-insider-selling/> [Accessed on January 3, 2013]