Mahindra Project

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People’s Education Society and Trust’s

Belgaum Institute of Management Studies, MBA, Belgaum.
(Approved by AICTE & Affiliated to Karnataka University Dharwad)

“A STUDY ON CUSTOMER SATISFACTION LEVEL REGARDING AFTER SALES SERVICES OF MAHINDRA & MAHINDRA AT SUTARIA AUTOMOBILES SERVICE CENTER BELGAUM”

A Report Submitted in Partial Fulfillment of The Requirement for the Award of MASTER’S DEGREE IN BUSINESS ADMINISTRATION 2005-2006

Submitted by

GIREESH .A. KALE
Exam No. MBA05006014

Institute Guide: Mr. M.N.Manik
Faculty (Marketing) AUTOMOBILES)

Company Guide: Mr. DINESH SHAH
PARTNER (SUTARIA

BELGAUM

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

People’s Education Society and Trust’s

Belgaum Institute of Management Studies, MBA
Adjacent to KUD PG Center, Bhutramanhatti, Belgaum.
Dharwad.) (Recognized by AICTE, New Delhi & Affiliated to Karnataka University

CERTIFICAT E
This is to certify that Mr. GIREESH A KALE, K.U.D. Examination No. MBA05006014 of MBA II Semester has successfully completed his Summer In plant Training 2005-2006 for the said period of 2 months from May 15 to July 15, 2005.

Project Guide

Director
Date: ____________

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

ACKNOWLEDGEMENT I take this opportunity to express my humble and deep sense of gratitude to our esteemed director and respected professors and guide for the constant help rendered for successful completion this project report. I gladly take this opportunity to thank professor M.N.MANIK for his kind help and encouragement during the study .I also thank him for his valuable guidance and constructive ideas. I Sincerely thank Mr.Dinesh D Shah sales in charge, which selected me and gave me an opportunity to work in this organization and I thanks for his valuable suggestions and guidance throughout the study period. I am grateful Mr. Mahindra owner of work’s shop, who has given me a lot support for my project. My special and sincere thanks to my parents for their support and encouragements in all the terms, throughout my training period.

Giree sh A kale

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

DECLARATION
I hereby declare that the project entitled

“A Study on Customer Satisfaction regarding after sales services of Mahindra &Mahindra at Sutaria Automobiles Service Centre, Belgaum” Submitted in partial fulfillment of the requirement for the degree of Master of Business Administration (MBA) to Karnataka University, Dharwad, Is my original work and is not submitted to any other degree, diploma, fellowship or other similar title or prizes. The project has been individually carried out as a part of Summer Inplant Training and is meant for academic purpose only.

Gireesh A Kale

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

Contents Sl. No. I Titles Chapter 1      II Introduction Literature Review Statement of the Problem Purpose of the Study Scope of the study Page No.

 Objectives of the Study Chapter 2     Organization Profile Organization Chart Sampling and Research Design Data Collection Method

III

Chapter 3    Results & discussion with Charts & graphs Findings Suggestions

IV

 Conclusions Chapter 4  Appendix •    Questionnaire

Bibliography Joining Report Weekly Reports

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

BELGAUM INSTITUTE OF MANAGEMENT STUDIES (MBA)

INTRODUCTION

The Project assigned to me was “A STUDY ON CUSTOMER SATISFACTIOIN REGARDING AFTER SALES SERVICES OF MAHINDRA&MAHINDRA AT SUTARIA AUTOMOBILES SERVICE CENTRE, IN BELGAUM DIST”.

This study will help me to find and customer satisfaction level of the customer for authorized M&M service station in Belgaum dist, To know the reason for decline of customers at service station, To know the perception of customers regarding the charges or rates offered by the service station and To know any suggestion from customers to improve the service station.

The study is scheduled...
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