Maggi noodles is a brand of instant noodles manufactured by Nestlé. The brand is popular in Australia, India, South Africa, Brazil, New Zealand, Brunei, Malaysia, Singapore, Sri Lanka, Bangladesh, Fiji and the Philippines. Maggi is Malaysia’s no 1 bag noodles and voted as best Performing brand by Readers Digest Readers Survey (2000 / 2001 / 2002). Good range of great tasting popular flavours. In Switzerland in 1863, Julius Michael Johannes Maggi developed a formula to bring added taste to meals. This marked the beginning of the Maggi® brand and its lines of convenient food products. In 1882, the Swiss Public Welfare Society commissioned Maggi to create a vegetable food product that would be quick to prepare and easy to digest to help with the problem of women having less time to prepare meals as more and more worked outside the home. The results — two instant pea soups and an instant bean soup – were a huge success. By the turn of the century, Maggi & Company was producing not only powdered soups, but also bouillon cubes, sauces and flavorings. Maggi merged with Nestlé in 1947. Maggi® has been offering high quality and innovative products ever since. Maggi has certainly been the leading brand in the noodle industry for decades .But there are other brands as well which have given close competition to Maggi in the past and in the presentas well. The competitiors of Maggi are Cintan, Koka, and some Korea instant noodles.
Analysis of Questionnaire
1. Do you like Maggi noodles?
According to the pie chart show the result whether the consumers like the Maggi noodles or not. The diagram shows that have 13% of the consumers like the Maggi noodles very much. It is because they trust about the old brand-Maggi. That have 40% customers like them a little. The reason is they think Maggi noodle cheap, delicious, tasty and it also ready to eat. But some customers think only like few of the flavours of Maggi noodle so they choose like them a little. The diagram also show that have 47% of the customers not ready like the Maggi noodle. It is because they think not nice and not healthy, they only eat Maggi noodle when they doesn’t have choice. 2. Are you satisfied with the flavours of Maggi noodles?
According to the pie chart shows whether the customers satisfied with the flavours of Maggi noodles or not. That have 80% customers satisfied with the flavours of Maggi noodle and have 20% customers no satisfied with the flavours of Maggi noodles. The customers like the flavours of Maggi noodle it is because they think that have many flavours to choices and like the flavours. But some customers think they have too many flavours to choose so they don’t like the flavours of Maggi noodles. 3. Are you satisfied with the taste? Why?
The pie chart show that have 67% customers satisfied with the taste, 13% think the taste only so so, and 20% customers no satisfied with the taste. The customers satisfied with the taste because they think Maggi noodles tasty and smells good. Some customer think the taste so so because they just like a few of flavours. But some customers no satisfied with the taste because they think too salty and the ajinomoto too much.
4. Do you like the ingredients of Maggi noodles? Why?
The pie chart shows that have 33% of customers like the ingredients of Maggi noodles. The reasons are they think yummy, tasty and easy to cook. Besides that, that have 33% of the customers think the ingredients of Maggi noodle just normal and can add more ingredients. But that have 33% customers don’t like the ingredient of Maggi noodles it is because lack of the ingredients, not good for health and too much of preservative.
5. Do you like the sponginess of Maggi noodles?
According to the pie chart, that have 80% customers like the sponginess of Maggi noodle and that have 20% customers don’t like the sponginess of Maggi noodle. The customers like the spongy, resilient and the taste buds of the Maggi noodles....
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