Madonna Strategy

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  • Published : March 14, 2011
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From The Times
January 18, 2007
Case study: Madonna
How has she achieved her success?
* THE TIMES
* THE SUNDAY TIMES
* TIMES+
The Times
The Sunday Times
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From The Times
January 18, 2007
Case study: Madonna
How has she achieved her success?
MADONNA Louise Veronica Ciccone Ritchie is a dynamic entrepreneur who has succeeded in a competitive industry. How has Madonna achieved her success? And why should we care? Because the five dimensions of her successful strategy are equally important to success in the business world. Vision. One of the most important drivers of Madonna’s success has been her vision, held since high school, of becoming the world’s foremost female performer. Firms too must have a vision of where they want to go and how to get there. Similarly, managers who are unsure of their career goals frequently miss opportunities. Understanding customers and industry. It is clear that Madonna’s successes have been underpinned by a deep and insightful appreciation of her customers and understanding of the music industry. Madonna was one of the world’s first artists to bring the focus-group approach to the music industry. In mid-2005 she partnered with DJ andproducer Stuart Price to test tunes (without vocals) in clubs from Liverpool to Ibiza. The reaction of the dancers was filmed and used to determine the tracks for Confessions on a Dance Floor. She has also realised the need to partner with the key industry players such as MTV and is a skilled self-publicist. To get ahead in an increasingly competitive and global...
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