Running Head: MACY’S
Macy’s SWOT Analysis
BUSN- 520 Management & Marketing
A retailer of upscale department stores sells a whole range of merchandise, including apparel and accessories, cosmetics, home furnishings and other consumer’s goods. This retail store is formally known as Federated Department Stores –Macy’s. This paper will go over the SWOT analysis For Macy’s formally known as known as Federated Department Stores. The SWOT analysis is includes the internal and external factors assessment of Macy’s strengths, weaknesses, opportunities, and threats. The SWOT analysis provides an in depth picture of the organization’s business and operations.
The internal Factors of the organization for Macy’s include the strengths, and weaknesses. The strengths are the areas where Macy’s stands out as an upscale retailer store. The strengths include skilled management, positive cash flow, and well-known highly regarded brands (Bateman & Snell, 2009). The weaknesses on the other hand are the areas where Macy’s retail stores lack and perhaps need to improve in order to stay ahead of competition. The External factors of Macy’s include the opportunities and threats. These factors play a big role in helping the business grow or hurting the business. The opportunities may include ads on wireless mobile to attracted more customers and reach bigger numbers of sales. The threats on the other hand might include the possibility that competitors will enter the underserved niche once it has been shown to be more profitable (Bateman & Snell, 2009). The SWOT analysis will draw a good understanding of the business situation Macy’s retail store are in the market and against other competitors. Macy’s is a retail store that started as a freestanding store and now became a national department store offering a one stop shopping experience for all consumers throughout the country. It has evolved and grew into a bigger and more stable type of retail...
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