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Mabel's Muffins Case Study

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Mabel's Muffins Case Study
Benefits of “Mabel’s Muffins” using E-commerce:
• E-commerce would allow “Mabel’s Muffins” to compare prices with similar bakery businesses online. This will allow “Mabel’s Muffins” to set competitive prices in their market to achieve positive sales.
• All financial transactions would eventually become electronic; this would reduce costs for “Mabel’s Muffins” as they would not need to invest in renting a store, allowing improved cash flow and potentially greater profit margins.
• “Mabel’s Muffins would not need to hire staff to operate in stores, therefore reducing the businesses costs.
• Using E-commerce would be more efficient and lead to less waste for “Mabel’s Muffins” as their bakery goods would only be baked on request of them.
• Using

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