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Lvhm Analysis

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Lvhm Analysis
LVMH Discussion Materials
November 2012

TABLE OF CONTENTS

01 02 03 04

Company Snapshot – LVMH Industry Analysis Internal Analysis Business Strategy

Slide 2

LVMH
• Merger of Louis Vuitton and Moët Hennessy • French holding company for luxury goods • Owns more than 60 companies • Revenue 24 billion EUR • Net income 3 billion EUR • Over 3000 stores • More than 100 thousand employees
Slide 3

Current Strategy
• To represent the most refined qualities Western "Art de Vivre“ around the world • Five priorities
 Be creative and innovate  Aim for product excellence  Bolster the image of their brands with passionate determination  Act as entrepreneurs  Strive to be best in all they do
Tangible assets Cultural assets System assets

Strategic assets
Relational assets

• Strategic assets • Through diversification and responsiveness to change they have valued creaticty and built strong relationships with customers

Structural assets
Knowledge assets

Slide 4

LVMH Peer Analysis Revenue:
LVMH- past three years more than 15% growth PPR – mostly decreasing

Profit:
LVMH- stable growth around 13% PPR- doubled in last 5 years

Slide 5

LVMH Financial Overview
Key Financials Sales per Segment

EUR Million Total Revenue Growth % Gross Profit Margin % EBITDA Margin % EBIT Margin % Net Income Margin % Total Assets Growth %

2008 17,193 4.3% 11,181 65.0% 4,239 25% 3,611 21% 2,026 12% 31,483 11%

2009 17,053 (0.8%) 10,889 63.9% 4,053 24% 3,352 20% 1,755 10% 32,106 2%

2010 20,320 19.2% 13,136 64.6% 5,106 25% 4,321 21% 3,032 15% 37,164 16%

2011 2012 LTM 23,659 16.4% 15,567 65.8% 6,147 26% 5,263 22% 3,065 13% 47,069 27% 26,333 22.4% 17,154 65.1% 6,650 25% 5,673 22% 3,436 13% 49,143 4%

2012 E 27,977 18.2% 7,016 25% 5,956 21% 3,638 13% -

2013E

2014E

EUR Million Revenues Wines and Spirits Fashion and Leather Goods Perfumes and Cosmetics Watches and Jewelry Selective Retailing Other and Holding Companies Corporate and

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