Lululemon's Marketing Mix - Product

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  • Topic: Reusable shopping bag, Shopping bag, Lululemon Athletica
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  • Published : March 26, 2011
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Features and Benefits

Lululemon offers a comprehensive line of performance apparel and accessories for women, men and female youth. Their apparel assortment includes items such as fitness pants, shorts, tops and jackets that are designed for healthy lifestyle activities such as yoga, running and general fitness. Although Lululemon benefits from the growing number of people that participate in yoga, they believe the percentage of their products sold for other activities will continue to increase as they broaden their product range to address other activities. Lululemon’s fitness related accessories include an array of items such as bags, socks, underwear, yoga mats, instructional DVD’s, and water bottles. They believe the authenticity of their products is driven by a number of factors. These factors include their athlete-inspired design process, their use of technical materials, their sophisticated manufacturing methods and their innovative product features. Lululemon’s athletic apparel is designed and manufactured using cutting-edge fabrics designed to deliver maximum function and athletic fit. They collaborate with leading fabric suppliers to develop advanced fabrics that they sell under their trademarks. Luluemon’s in-house design team works closely with their suppliers to formulate fabrics that meet their performance and functional specifications such as stretch ability, capability to wick moisture, color fastness and durability, among others. Advanced fabrics that they currently incorporate in their products include: •Luon – is included in more than half of the products, wicks away moisture, moves with the body, and is designed to eliminate irritation. •Luxtreme – their inherently wicking fabric is used in their running lines and is silky and lightweight •Silverscent – incorporates silver directly into the fabric to reduce odors as a result of the antibacterial properties of the silver in the fabric.

Lululemon’s products are constructed...
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