CHAPTER-1 LISTO SYSTEM
Introduction and Background:
Listo system is one of the leading graphic service agency with long history of success at early 1990s. In early 1090s, the company quickly grew into one of the top graphic service companies in the world Listo system ‘VISION statement is “To be recognized as a leader in supplying quality graphic design product and services to our customers and to be respected by our clients and staff.” Listo Systems’ MISSION statement is: “We strive to develop superior graphic design products and services for our users through state-of-the-art technology, innovation, teamwork, and leadership.” (Justanswer.com) Diagnosis:
Development of e-commerce in modern competitive commercial world has reduced need of middleman, brokers, and distributor, which radically changed the traditional layer distribution channel .The development of technological infrastructure epically ecommerce trading system not only shifted the power from seller to buyer, but also gave consumer’s the ability to search for best quality, service, term, flexibility and innovation. This gave wide flexibility in consumer buying process. If customer were not pleased with company’s product or service, they feel free to switch brand to other firm. Technologies have allowed Listo Systems to provide quality services and products faster and more efficiently. However, new technology has also been beneficial for Listo Systems’ competitors. The competition has grown significantly in number and in the quality of services and products that they provide. The increase in technology has also led to an increase in customer demands and expectations. Customers want services and products; however Listo’s Management was less concerned with the opinions and was more focused on production and profit. Instead of enlisting employees’ opinions, more directive orders were given. Listo hired a number of new managers and employees and due to lack of training and increased complexity associated with adding new layers to the hierarchy resulted in the organization’s goals and objectives becoming unclear. Analysis and evaluation:
Analysis and evaluation can be done using two theories.
Political: During 1990 various countries were implementing Trade liberalization, and perfect competition market for globalization where Listo also felt its impact both negatively and positively Economic: Europe and rest of the world felt the impact of government policies concerning taxation, labor union, cyber regulation, exchange rate policies . Social: Huge social change due to change in technology like internet media, was felt by listo system. Consumer attitude and opinion, consumer buying pattern , fashion and role model, were serious matter to focus during 1990 which hit listo hard enough to panic. Technological: Competing Technology development, could be handled through research based strategy, research based funding for replacement and solution of technology , information and communication, and consumer buying mechanism vs technology did not get full attention. Recommendation:
1. Listo should have to implement Research based funding for computing technological change should be implemented 2. Proper management strategy should be implemented to cope globalization and political change. 3. The expectancy theory should be implemented to motivate the employee provide them the assurance effort will lead to acceptable performance (expectancy), Performance will be rewarded (instrumentality), and
The value of the rewards is highly positive (valence). (Herzberg, 1968)
How has Listo Systems felt the impact of power shifting from the seller to the buyer? According to Rosabeth Moss Kanter, a professor at Harvard Business School, “The major challenge management faces today is living in a world of turbulence and uncertainty where new competitors arrive on the scene daily and competitive conditions change. We can no longer count on a stable world that...
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