Concept Development

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  • Topic: Gardena, California, Digital Manga, Target market
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  • Published : May 10, 2013
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Concept development

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Name: Adinda Mac-Nack
Student number: 523062
Class: C1A

Introduction

The contents of this portfolio shows the process of the different concepts, that I came up with throughout the third period The Campaign. When developing these I started out by coming up with a general idea of what I wanted my product are service to do, from that point I moved onto going into specifics such as target groups, competitors analysis, visuals that inspired me and eventually after having pitched my initial ideas adding onto what I already had, based on the feedback I received from the class.

The portfolio includes four of my concepts Sakura (Replacement device for the cellphone), Buzz’n (Password access news site) , Digital Bean (Educational support center) and Spilt Milk (Manga publishing label) . These are completely unrelated to each other and thus do not all makeup part of the final concept which is Sakura that I chose to develop in to detail. But after having created each it triggered something in my mind to develop the other and come up with a clearer idea. That covered all the areas for the final result of this project.

Index

Favorite company of my own interest
(DMP)

Concept 1
Concept 2
Concept 3

Final concept

Favorite company of my own interest

-Company - images/ sketches/ words
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Digital manga publishing

Digital Manga is a company that licenses and releases (In a legal manner oppose to Netizen scanlations) , in English, Japanese anime, manga, and related merchandise. The company has several sub divisions: DMP ( general-audience oriented content), June manga (Yaoi oriented), 801 media (Explicit Yaoi), Emanga, Project-H (focused on the sale of manga in a digital format) and other merchandise related ones (Dream Shoppe etc.)

-Product
The Company it’s most defining product are the manga and light novels published under the June imprint. These have been most lucrative for their business. The titles that get released are not necessarily those that main stream society (either in the eastern or western world) has deemed to be timid enough to be published. June selects works by well-known and respected authors, as well as those that haven’t had that much exposure yet. Resulting in pretty exclusive content being released.

-Brand
The name is well known in the industry and when mentioned immediately connected to the genre which it releases. Common and easy recognizable on covers because of how the logo is depicted.

-Advertising
The company doesn’t really advertise much in the sense of campaigning or something similar. They have an online present on social media sites such as Facebook, Twitter and Youtube (where they post trailers of the new releases/ pages accompanied by music) . Beside those every imprint has it’s own website any many blogs or website dedicated to the Yaoi genre have a link on their main page. Offline they are also present at conventions dedicated to Japanese culture.

-Assessment criteria

Relevant
To me this company is relevant because they translate the titles that I want to read into English, so that I am able to read them. They make them available for purchase worldwide and they are an advocate for a genre that is looked down upon and is shunned often times by other major companies.

Original
Because they pick the titles that other companies don’t pick up and it seems they do that to online demand.

Interesting
They are interesting because of what they publish and the fandom they have created, also the way that they seem extremely focused to cater to their audience their needs.

Concept 1

E-manga/ webtoon publisher

Name: Spilt Milk (From Japanese proverb ‘No use crying over spilt milk’ meaning: What’s done is done)

Colors: Pristine whites, pastels.

-Brand story

Established through the creator(acquisition editor) posting job applications on multiple manga related...
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