Lg Electronics Case Study Solution
Situation Analysis
LG Electronics will be creating and promoting a new product called the DigiCase. Overall, 84% of U.S. households own a computer, and 73% of U.S. households have a computer with a broadband connection to the internet (aka a laptop). Despite the rising popularity of smartphones and other mobile devices to access the internet, relatively few people rely exclusively on these devices for access to the internet, less than 6 million households. Most of the time buying and owning a laptop in particular is an investment, as they don’t come cheap. To protect this investment it is common for consumers to use a protective outer case. The younger generation however, does not particularly like the look of these bulky, bland cases. Instead, …show more content…
Our goal is to lead consumers to our website through the online and social media advertising, as well as various advertising, marketing, and PR campaigns. There is no need to create a brand new website, but it is imperative to have the DigiCase as the front webpage for the website. This way, when consumers get to the website out of interest, it is right in front of them and they don’t have to go looking around for it. The more they have to search for it, the easier it is for them to lose interest. To ensure that our product gets a lot of visibility on the web, we plan to hire a search engine optimization company to ensure that the LG website appears high in web search results. To increase traffic to a website, it is imperative to create witty and easily understood headlines and content. The headline must be clear, to the point and interesting enough to encourage the consumer to keep reading, thus leading them to the website. It’s helpful to pinpoint certain niche target audiences, like the tech savvy college kid, because it will make driving traffic a more specific goal. It is also important to create shareable content. When advertisements are posted online, we must make sure that the links attached are easily accessible and connect the consumer to the LG website quickly and swiftly. If the content is not web-friendly from the start, it will not help us in increasing traffic to the LG website. In order to track the amount of traffic to the website, we will invest in an analytics software. Through this we will track our goal by viewing visits to the site per day and the amount of clicks on the
LG Electronics will be creating and promoting a new product called the DigiCase. Overall, 84% of U.S. households own a computer, and 73% of U.S. households have a computer with a broadband connection to the internet (aka a laptop). Despite the rising popularity of smartphones and other mobile devices to access the internet, relatively few people rely exclusively on these devices for access to the internet, less than 6 million households. Most of the time buying and owning a laptop in particular is an investment, as they don’t come cheap. To protect this investment it is common for consumers to use a protective outer case. The younger generation however, does not particularly like the look of these bulky, bland cases. Instead, …show more content…
Our goal is to lead consumers to our website through the online and social media advertising, as well as various advertising, marketing, and PR campaigns. There is no need to create a brand new website, but it is imperative to have the DigiCase as the front webpage for the website. This way, when consumers get to the website out of interest, it is right in front of them and they don’t have to go looking around for it. The more they have to search for it, the easier it is for them to lose interest. To ensure that our product gets a lot of visibility on the web, we plan to hire a search engine optimization company to ensure that the LG website appears high in web search results. To increase traffic to a website, it is imperative to create witty and easily understood headlines and content. The headline must be clear, to the point and interesting enough to encourage the consumer to keep reading, thus leading them to the website. It’s helpful to pinpoint certain niche target audiences, like the tech savvy college kid, because it will make driving traffic a more specific goal. It is also important to create shareable content. When advertisements are posted online, we must make sure that the links attached are easily accessible and connect the consumer to the LG website quickly and swiftly. If the content is not web-friendly from the start, it will not help us in increasing traffic to the LG website. In order to track the amount of traffic to the website, we will invest in an analytics software. Through this we will track our goal by viewing visits to the site per day and the amount of clicks on the