How does Levi Roots use language to sell his product to the dragons?
Levi Roots uses spoken language devices to persuade the dragons to invest in his product. He uses a variety of spoken language techniques such as pausing, overlapping, turn taking and accent in order to persuade the dragons. The dragons respond in a warm way, and join in the humour Levi creates throughout the interview; this suggests that Levi root was successful in persuading the dragons. His use of language also sets mood and tone in different situations throughout the interview. As Levi enters the room, he starts to sing a song. This catches the dragon’s attention as they have never been welcomed in such way before. This suggests that they are amused and are willing to hear what Levi has to share with the dragons. There is light humour at the start of the interaction when Levi decides to joke about his own name, ‘My real name (.) is Keith’ the slight pause may suggest possible reluctance, as he may feel uncomfortable in sharing his name with other people. However, he may also be pausing for comic effect because he knows what the response will be and how the dragons will react in return. Most of the times, Levi uses pausing to create humour and comic effect, this helps him to create bond with the dragons. Throughout the interview, Levi overlaps the dragons, not mainly because of disagreement but to show that he understands and respects their views and ideas as well as making polite explanations. ‘|Thank you very much (.) no it’s not it’s my studio name’ Levi overlaps when Theo Paphitis asks if Levi Roots is his ‘real name’. He makes a polite explanation and tells him that his real name is Keith. However, the fact that ‘Levi Roots’ is his studio name shows that he has an original name whom nearly...
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