LETTER OF MANAGEMENT
MEMORANDUM
DATE: 27 June 2013
TO: Ken Wong, Chief Operating Officer
FROM: Christina O’Shea, Senior Manager Administration Department
SUBJECT: SOLUTION FOR PRODUCT QUALITY CUSTODY COMPLAINT
At your request I am submitting this report detailing my recommendations for improving the product quality management of the production company. My recommendations are based on observation and feedback from the production division employees.
Background
Ayam Brand is one of the well-known consumer brand in Asia which founded by Alfred Clouet in the year 1892 in Singapore. Ayam is a shelf stable food brand which produces60 million cans of products yearly. Ayam Brand is aimed to provide wholesome natural processed food to consumer. The main products of the company are sardines, mackerel, tuna, baked beans, coconut, vegetables and fruits. Ayam Brand has become a brand leader in Asian markets and got its reputable brand for Asian quality cooking ingredients in Asian cuisine markets. All the products are halal certified and the products are ensured with HACCP and ISO 9001:2008 certifications.
Feedback from the public last month shows that frequency of compliant received from the consumer was increased significantly in previous month. Mohamad Azlan in marketing department recommended that the complaints should be resolved as fast as possible in order to maintain the company reputation.
Problem
Due to the insufficient space in freezer compartment, the huge amounts of tuna fishes are improperly stored. Those tuna fishes are stored in a temporary freezer which is not preserved in an optimal temperature condition. As a result, those fishes are not fresh.
The machines are not performed cleaning as schedule because the time period for accomplishing purchase order of tuna fishes by buyers are too short. In a meantime, when the machines are not clean and contain blood stain, it is most easy for breeding bacteria in a damp and humid air in the factory.
DATE: 27 June 2013
TO: Ken Wong, Chief Operating Officer
FROM: Christina O’Shea, Senior Manager Administration Department
SUBJECT: SOLUTION FOR PRODUCT QUALITY CUSTODY COMPLAINT
At your request I am submitting this report detailing my recommendations for improving the product quality management of the production company. My recommendations are based on observation and feedback from the production division employees.
Background
Ayam Brand is one of the well-known consumer brand in Asia which founded by Alfred Clouet in the year 1892 in Singapore. Ayam is a shelf stable food brand which produces60 million cans of products yearly. Ayam Brand is aimed to provide wholesome natural processed food to consumer. The main products of the company are sardines, mackerel, tuna, baked beans, coconut, vegetables and fruits. Ayam Brand has become a brand leader in Asian markets and got its reputable brand for Asian quality cooking ingredients in Asian cuisine markets. All the products are halal certified and the products are ensured with HACCP and ISO 9001:2008 certifications.
Feedback from the public last month shows that frequency of compliant received from the consumer was increased significantly in previous month. Mohamad Azlan in marketing department recommended that the complaints should be resolved as fast as possible in order to maintain the company reputation.
Problem
Due to the insufficient space in freezer compartment, the huge amounts of tuna fishes are improperly stored. Those tuna fishes are stored in a temporary freezer which is not preserved in an optimal temperature condition. As a result, those fishes are not fresh.
The machines are not performed cleaning as schedule because the time period for accomplishing purchase order of tuna fishes by buyers are too short. In a meantime, when the machines are not clean and contain blood stain, it is most easy for breeding bacteria in a damp and humid air in the factory.