Lenscrafters Case

LensCrafters is an optical franchise that was established by Dean Butler in 1983 to help customers to have a better experience in the optical world. Mr. Butler had a very basic vision that you could come into his store and purchase a pair of new glasses made within an hour. How he would like to set up his business in a mall or shopping plaza where the customer can come in, pick out a frame of their desired choice, and them process them within an hour. This would allow the customers to shop and eat while their glasses are being worked on. It was questioned and people were concerned if this can get done within that timeframe. Well, that was a success and he made it happen, which allow him to open up more stores and his investments were two million or more dollars. The competitive advantage for
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