Lenovo Strategic Management

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Individual Research Report Title: Strategic Management of Lenovo in Mainland China PC Market

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Table of Contents:
1. INTRODUCTION.........................................................................................................3 1.1 BACKGORUND INFORMATION………………………………………………..3 1.2 THE OBJECTIVE(S) OF THE FINAL REPORT…………………………………3 1.3 The SCOPE OF THE FINAL REPORT…………………………………………....4 2. LITERATURE REVIEW…………………………………………………………….5 2.1 GENERAL DEFINITION OF CORPORATE STRATEGIC MANAGEMENT….5 2.2 THE CLEAR LAYOUT OF CORPORATE MISSION AND OBJECTIVES…….6 2.3 STRATEGIC MANAGEMENT PLANNING PROCESS…………………………8 2.4 STRATEGIC MANAGEMENT EVALUATION PARAMETERS……………….9 2.4.1 SUITABILITY………………………………………………………………....9 2.4.2 FEASIBLITY………………………………………………………………....10 2.4.3 ACCEPTABILITY…………………………………………………………...10 2.5 THE GENERAL APPROACHES IN STRATEGIC MANAGEMENT………….11 2.6 HIERARCHICAL LEVELS IN STRATEGIC MANAGEMENT……………..…12 3. RESEARCH METHODOLOGY …………………………………………………..14 4. ANALYSIS OF RESULTS………………………………………………………….15 4.1 GENERAL ANALYSIS METHODOLOGY……………………………………..15 4.2 SWOT & PEST ANALYSIS MODELS………………………………………….15 4.3 ISSUES OF WHICH STRATEGIC MANAGEMENT AIMS TO RESOLVE…..16 5. CONCLUSIONS AND RECOMMENDATIONS……………..…………………...22 5.1 CONCLUSIONS………………………………………………………………….22 5.2 RECOMMENDATIONS………………………………………………………….23 6. BIBLIOGRAPHY AND REFERENCES…………………………………………..25

1. Introduction
1.1 Background information
Lenovo Group Limited (联想集团有限公司) is ranked as China's largest and the world's fourth biggest personal computer manufacturer, after Hewlett-Packard and Dell of the U.S. and Acer of Taiwan. The group is a key manufacturer of desktops, laptops, servers, handheld computers, imaging equipment, and mobile phone handsets. Lenovo also provides information technology integration and support services, and its QDI unit offers contract manufacturing. Its executive headquarters are based in Beijing, China and in Morrisville, North Carolina, USA.

The company was founded in 1984 by a group of eleven Chinese engineers, headed by Liu Chuanzhi, in Beijing. Originally known as Legend Group Ltd and New Technology Developer Incorporated, the company had since undertaken an adventurous move towards globalizing its operations in acquiring IBM's PC Division by which the group has now been transformed into a major international personal computer manufacturer. As a result of the acquisition in 2005, Lenovo has gained the rights to the product lines as well as licensed trademarks for a range of products such as ThinkVision, ThinkPad, ThinkVantage, ThinkCentre, Aptiva, and NetVista.

1.2 The objective(s) of the final report assignment:
The Lenovo Group, which has originally been established by native Chinese nationals as a company which embraces traditional Eastern business values, recognizes the needs for it to revolutionize its strategic business orientations and directives as globalization of business operation has become an inevitable trend for corporations to stay ahead of fellow competitors in the fiercely competitive market for personal computers. As far as the acquisition is concerned, the group now has to face the potential clashes between traditional Eastern values and prevailing Western values which are, by and large, very dissimilar from what the group has experienced in its early years of expansion and growth. A phase of adaptation and assimilation is necessary for the group to digest and incorporate new sets of values into its incumbent ones. The primary objective of this research report is to embark on a thorough investigation on the existing strategic management strategies practiced within the Group. By looking at related general guidelines and corresponding statistics, data, financial and sales records, the report is intended to illustrate on the importance of strategic...
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