Introduction to Strategy
Assess how firms create value and how they go about building and sustaining competitive advantage in different markets. Competencies:
Week 1 October 3 – October 9, 2012
Collis, D.J., & Montgomery, C.A. (1995, July/August). Competing on resources: Strategy in the 1990s. Harvard Business Review, 73 (4). (Custom Textbook (2012), Managing Strategy in the Global Marketplace. Chapter 21.) •
Porter, M.E. (1996). What is Strategy? Harvard Business Review, 74 (6). In HBR’s 10 Must Reads on Strategy. (Custom Textbook (2012), Managing Strategy in the Global Marketplace. Chapter 21.) •
Stegmann, J (2009) Critical Thinking in Strategic Management: A Conceptual Guide to AMBA 670 Managing Strategy in the Global Marketplace (in Course Content) (Skim and then continue to use as a reference throughout the course) •
Custom Textbook (2012), Managing Strategy in the Global Marketplace. Introduction and Chapters 1-3. Multimedia
Harvard FSS: Where Do Great Strategies Come From?
YouTube - What is Strategy?
YouTube - Resource Based View of the Firm by Jay Barney •
YouTube - Barney - Resources and Competitive Advantage
MBA Reference Guides
Ten Schools of Thought About Strategy and Planning
Industry Life Cycle
Porter's Five Forces
Porter's Generic Strategies
Based upon your readings for the week, discuss the following issues:
Conference Discussion Topics Assignment (You are required to respond to both)
Discussion Topic 1: Industry Perspective:
From the Morningstar Database of Industry Sector Performance, Morningstar.com: Industry Returns , we have extracted financial performance information at the industry level, which is posted in the Industry Perspective Conference Area. Discuss your views on the following questions. Use and refer to the assigned readings to support your views. 1.
What kinds of industries tend to be better performers in the medium to long term? Why? What kinds of industries tend to do poorly in the medium to long term? Why? 2.
Can you make the claim that some industries are inherently more profitable than others? Provide arguments and examples to justify your response. Discussion Topic 2: Company Perspective:
From the Morningstar Database of Industry Sector Performance, Morningstar.com: Industry Returns , we have extracted financial performance information at the company level for the Automobile Manufacturing Industry, which is posted in the Company Perspective Conference Area. Discuss your views on the following questions. Use and refer to the assigned readings to support your views. 1.
How is it that, even among the best performing industries, only some companies do well? How can some companies in poorly performing industries still do well? 2.
Generally speaking, for companies in the same industry, what factors would explain differences in company performance over the long term? Personal Application Conference Topic Discussion
Please post your comments on this week’s PA discussion topic. Read and comment upon the PA posts of your fellow students. •
Your thoughts about the fundamental strategic issues facing the industry in which your organization exists. Compare the performance of your company against the industry within which it operates, for 1 year and 5 years, using the Morningstar database. Note: If you work in government or in a non-profit organization, you may pick a company that your organization contracts with for this exercise. However, we do encourage you to try to apply business strategy concepts to your organization if you can. In the news – This is a course on strategic management issues. The learning experience will be greatly enhanced by your looking at current business events from a strategy perspective. As part of your Conferences participation, each week you will be asked to post a link to at least one...
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