Learning Outcome Fbm

Only available on StudyMode
  • Download(s) : 77
  • Published : January 25, 2013
Open Document
Text Preview
FACULTY OF BUSINESS AND MANAGEMENT (FBM)

COURSE
Marketing
Management I
(BBPM1103)

Accreditation of Prior Experiential Learning (APEL)

LEARNING OUTCOME
Describe the marketing management process and challenges in marketing using the marketing management framework Analyse macro and micro environments that affect the marketing management process using situational analysis, SWOT analysis and other models of marketing analysis

Compare the differences between the purchasing behaviours of individual and organisational consumers from the marketing perspective
Evaluate the nature of market competition and design a competitive strategy based on the marketing strategic planning model
Describe and apply market segmentation and market targeting for a product and service

Marketing
Management II
(BBPM2203)

Discuss on how company should design their market positioning and develop bases of positioning in the market place. Analyse each stage of Product Life Cycles and explain how marketer need to manage new product development including new product lines and brand for the business.

Explain services marketing characteristics and how service firm as oppose to product firm to develop their marketing strategies.
Discuss price determinant factors and economic theories that influence pricing strategies. Describe forms and distribution channel management including distribution conflict and conflict management when marketer dealing with distribution channel members.

Identify the marketing communication mix including advertising, sales promotion and public relation that can be used by the marketer to promote their products and service
Explain the importance of marketing control processes in the context of marketing management

Principles of
Microeconomics
(BBEK1103)

Discuss basic economic issues and concepts from business perspective Explain the ways consumers and firms make decisions to satisfy need and wants with limited resources Construct and examine the market equilibrium of demand and supply curves for goods and services

FACULTY OF BUSINESS AND MANAGEMENT (FBM)

COURSE

Accreditation of Prior Experiential Learning (APEL)

LEARNING OUTCOME
Calculate and apply price elasticity to maximise organisational profit Apply the theories of utility and profit maximisation in decision making for individuals and firms Appraise and evaluate the primary characteristics and functions for each type of market structure

Mathematics for
Management
(BBMP1103)

Assess the importance of system of real numbers, linear and quadratic functions and roles of differentiations accurately in business decision making
Apply technical skills of the basic mathematical concepts in order to apply adequate mathematical formulae Demonstrate the usage of mathematics appropriately in assisting daily management practices Solve mathematical basic business problems by using significant, accurate and credible mathematical concepts by applying broad intellectual criteria

Organisational
Behaviour
(BBGO4103)

Discuss and differentiate between three elements: namely the individual, group, and organisational structure in organisation behaviour
Examine various theories of organisational behaviour and apply the theories in order to enhance the effectiveness of organizations
Discuss individual behaviours from the viewpoint of personalities, perception, value, attitudes, job satisfaction, motivation and work stress
Differentiate between groups and teams in organizations
Examine the organizational behaviours from the viewpoint of organizational structure, job design, culture, changes

FACULTY OF BUSINESS AND MANAGEMENT (FBM)

COURSE
Human Resource
Management
(BBPB2103)

Accreditation of Prior Experiential Learning (APEL)

LEARNING OUTCOME
Explain basic terminologies in the human resource management field; Prepare a job analysis and job design for employees at various levels; Describe the importance of planning for an...
tracking img