Leadership in Business Richard Branson
PERSONAL DEVELOPMENT PLAN & TUTORING
“LEADERSHIP IN BUSINESS”
By: Dr. Saskia J.M. Harkema MBA
[pic]
Richard Branson
Founder of Virgin Group
Made by:
Bernadette Yolanda
S 36010 - Pre Master Program yolanda.bernadette@yahoo.com +31647326417
March 19th 2013 •
Wittenborg University
Apeldoorn, Netherlands
2013
TABLE OF CONTENTS
Title………………………………………………………………………………………………………………………… 1
Table of Contents…………………………………………………………………………………………….....…. 2
1. Introduction……………………………………………………………………………………………………….. 3 1. Purpose…………………………….………… 3 2. Background…………………………..….… 3
2. Analysis………………………………………………………………………………………….…………...……… 4 2.1 Richard Branson……………………….…. 4 2.2 Characteristic………………..….………... 4 2.3 Competences and Styles………........ 5 2.4 Roles……………………………….…….……. 6 2.5 Type of Leader……………………..…….. 6 2.6 Behavior……………………………………… 7 2.7 Guiding of People……………………….. 7
Conclusion……………………………………………………………………………………...……………………… 8
Reference……………………………………………………………………………………...…………………..….. 9
CHAPTER 1
INTRODUCTION
1. Purpose The purpose of this report is to analyze about the leadership of Richard Branson, the founder of Virgin Group.
2. Background Leadership is the ability to persuade others to seek defined objectives enthusiastically. It is the human factor, which binds a group together and motivates it towards goals. (Davis, 2008) When we talk about successful business, we inevitably talk about the man behind it. This man is the leader who led the business to be successful. Many people believe, leaders are born not made. This is the assumption that some people in this world with a talent to lead while everyone else doesn’t and nothing we can do about it. In the other hand, not a few people found that leaders are made not born. They believe, leaders are made through hard work to refine the skills in order to become a good leader. Regardless of the diverse
“LEADERSHIP IN BUSINESS”
By: Dr. Saskia J.M. Harkema MBA
[pic]
Richard Branson
Founder of Virgin Group
Made by:
Bernadette Yolanda
S 36010 - Pre Master Program yolanda.bernadette@yahoo.com +31647326417
March 19th 2013 •
Wittenborg University
Apeldoorn, Netherlands
2013
TABLE OF CONTENTS
Title………………………………………………………………………………………………………………………… 1
Table of Contents…………………………………………………………………………………………….....…. 2
1. Introduction……………………………………………………………………………………………………….. 3 1. Purpose…………………………….………… 3 2. Background…………………………..….… 3
2. Analysis………………………………………………………………………………………….…………...……… 4 2.1 Richard Branson……………………….…. 4 2.2 Characteristic………………..….………... 4 2.3 Competences and Styles………........ 5 2.4 Roles……………………………….…….……. 6 2.5 Type of Leader……………………..…….. 6 2.6 Behavior……………………………………… 7 2.7 Guiding of People……………………….. 7
Conclusion……………………………………………………………………………………...……………………… 8
Reference……………………………………………………………………………………...…………………..….. 9
CHAPTER 1
INTRODUCTION
1. Purpose The purpose of this report is to analyze about the leadership of Richard Branson, the founder of Virgin Group.
2. Background Leadership is the ability to persuade others to seek defined objectives enthusiastically. It is the human factor, which binds a group together and motivates it towards goals. (Davis, 2008) When we talk about successful business, we inevitably talk about the man behind it. This man is the leader who led the business to be successful. Many people believe, leaders are born not made. This is the assumption that some people in this world with a talent to lead while everyone else doesn’t and nothing we can do about it. In the other hand, not a few people found that leaders are made not born. They believe, leaders are made through hard work to refine the skills in order to become a good leader. Regardless of the diverse