Leadership in Business Richard Branson

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PERSONAL DEVELOPMENT PLAN & TUTORING
“LEADERSHIP IN BUSINESS”
By: Dr. Saskia J.M. Harkema MBA

[pic]

Richard Branson
Founder of Virgin Group

Made by:
Bernadette Yolanda
S 36010 - Pre Master Program
yolanda.bernadette@yahoo.com
+31647326417
March 19th 2013

Wittenborg University
Apeldoorn, Netherlands
2013
TABLE OF CONTENTS

Title………………………………………………………………………………………………………………………… 1 Table of Contents…………………………………………………………………………………………….....…. 2 1. Introduction……………………………………………………………………………………………………….. 3 1. Purpose…………………………….………… 3 2. Background…………………………..….… 3

2. Analysis………………………………………………………………………………………….…………...……… 4
2.1 Richard Branson……………………….…. 4
2.2 Characteristic………………..….………... 4
2.3 Competences and Styles………........ 5
2.4 Roles……………………………….…….……. 6
2.5 Type of Leader……………………..…….. 6
2.6 Behavior……………………………………… 7
2.7 Guiding of People……………………….. 7
Conclusion……………………………………………………………………………………...……………………… 8 Reference……………………………………………………………………………………...…………………..….. 9

CHAPTER 1
INTRODUCTION

1. Purpose
The purpose of this report is to analyze about the leadership of Richard Branson, the founder of Virgin Group.

2. Background
Leadership is the ability to persuade others to seek defined objectives enthusiastically. It is the human factor, which binds a group together and motivates it towards goals. (Davis, 2008) When we talk about successful business, we inevitably talk about the man behind it. This man is the leader who led the business to be successful. Many people believe, leaders are born not made. This is the assumption that some people in this world with a talent to lead while everyone else doesn’t and nothing we can do about it. In the other hand, not a few people found that leaders are made not born. They believe, leaders are made through hard work to refine the skills in order to become a good leader. Regardless of the diverse opinion, a good leader knows how to act towards situation and employees. According to Branson, founder of Virgin Group, the way you treat your employees, is the way they will treat your customer. Branson appears to be an example of modern leadership. The way he lead the employee, manage the company and doing business in general are unconventional. This report is an analysis about leadership in business by Richard Branson, the eccentric, fascinating and successful British entrepreneur who is known as the founder of Virgin Group.

CHAPTER 2
ANALYSIS

2.1 Richard Branson
“My philosophy is, put your employees first, your customers second and your investors third and, in the end, everyone will be happy.” (Branson, 2012) Sir Richard Charles Nicholas Branson, born in Blackheath, London, July 18th 1950, is the founder and the chairman of Virgin Group of more than 400 companies. Earlier in life, he decided to drop out of school. This decision was taken because he had poor academic performance as a student and Branson has a diagnosis of being dyslectic. In 1970, he established mail-order business. Two years later, he opened record label named, Virgin Records, later known as Virgin Megastores. The Virgin Brands grows rapidly during 1980s, as he expanded into airlines, Virgin Atlantic Airways and expanded the Virgin Records music label in US. In 2005, Branson started Virgin Galactic, a space tourism company. The purpose of the company is to eventually reach orbital trips around the world as well as going to the moon[1]. Besides running the companies, he is an activist in humanitarian initiatives. In late 1990s, Branson and Peter Gabriel discussed with Nelson Mandela to talk about their ideas about dedicated group of leaders, to work objectively without any personal interest to solve global problems.

2.2 Characteristic
According to DuBrin, there are several characteristic and personality traits associated with being an effective...
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