Comparison of the Leadership Styles of Sir Richard Branson and Haruka Nishimatsu
| December 2012
Sir Richard Branson, Chairman and CEO of Virgin Atlantic, and Mr Haruka Nishimatsu are two contrasting leaders that have adopted leadership styles that suit the vastly different Japanese and British cultures.
| An exploration of cultural suitability of managerial styles
Comparison of the Leadership styles of Haruka Nishimatsu, JAL CEO and Richard Branson, chairman of Virgin Atlantic,. On a typical day, Haruka Nishimatsu wakes up, wears one of his discount suits, takes the city bus to work, walks down the aisles and corridors of JAL unnoticed, and sits at his desk in open space, with no office walls. During lunch, If he is not walking down the airport terminal, or helping prepare a plane, Nishimatsu can be found eating lunch with coworkers in the company cafeteria. For all of his hard work, Mr. Nishimatsu is paid a salary of slightly less $100K per year. Richard Branson’s salary is estimated at a whopping $6.5M per year, which barely makes a dent to the $4.2B fortune of the 4th richest man in the United Kingdom. Cultivating a brash, flamboyant personality, Branson is known as the king of the publicity stunt. Branson has attempted several Guinness Book of records adventures, embarked on many balloon and boat trips around the work, has bungee jumped in a tuxedo off the Las Vegas Palms hotel as well as starred in a Bollywood movie (Andaaz Apna Very Halke), co-staring Miss India. We begin by examining the very different cultural contexts in which these two executives operate. Japan is one of the highest ranked countries along the Masculinity dimension, with a males mostly dominating the ranks of senior executives and making major decisions, with women taking a more modest and caring role. Japanese culture also ranks high on Uncertainty Avoidance, where despite not relying on the formal legislative system, the Japanese culture is a very structure culture that...
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