Organizational Culture at Virgin

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  • Topic: Richard Branson, Virgin Group, Virgin Atlantic Airways
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  • Published : May 14, 2011
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Master of Business Administration

Managing Human Resource
Assignment( Virgin’s Culture)

Tutor: Dr. George Medline
Student: Hassan Tariq

STU: 22392
Date of Submission: 31st January 2011

Word count (4040)

Table of Content Page
1.0) Introduction…………………………………………………………….........4 2.0) Culture………………………………………………………………………5 2.1) Virgin’s Culture………………………………………………………….5 3.0) Recruitment…………………………………………………………………10 3.1) Virgin’s Recruitment…………………………………………………….10 4.0) Training……………………………………………………………………..11 4.1) Virgin’s Training………………………………………………………….12 5.0) Leadership…………………………………………………………………..12 5.1) Leadership – Richard Branson……………………………………………13 6.0) Recommendations………………………………………………………….16 7.0) Conclusion………………………………………………………………….17 8.0) References………………………………………………………………….19

Table of Figures Page
Fig 1.0 Culture and HR Aspects………………………………………………….6 Fig 2.0 Flat Structure at Virgin…………………………………………………..7 Fig 3.0 Leadership execution at Virgin…………………………………………..10

1.0 Introduction:

This project will be base on organisation culture as a whole in comparison with innovative organisation Virgin’s culture, Is it having a single or multiple cultures? And then culture linkage with business aspects (Strategy, Structure, Pay/Rewards and Leadership).

Furthermore this assignment will proceed towards Recruitment and Training & Development processes and implementation in virgin group, what criteria they have to hire and train their people?

Then leadership style of Richard Branson will be under discussion to analyse that, is he really a charismatic leader or rely on his hand picked management team?

These all points will be critically analysed and then at the end of this project there will be some recommendations for virgin group for its future development.

2.0 Culture:
Organisational culture is a vital part to understand an organisation there are lots of definitions on culture some of them are mentioned below. “Culture is how the things done around here, it is what is typically of the organisation, the habit and the prevailing attitudes the grown up pattern of accept and expected behaviour” (Drennan, 1992, Pg. 102) “Culture represent the’ Social glue’ and generates a we feeling thus contracting process of differentiation which are on unavoidable part of the organisation life” (Furnham and Gunter, 1993) “ A set of understanding meanings shared by a group of people, the meaning are largely tacit among members, clearly relevant to the particular group and distinctive to group, meanings are passed on to new group members”. (Louis, 1980) 2.1 Virgin’s Culture:

Virgin’s group emphasis on people oriented culture which is directly reflected by watchword ‘Our people come first’ this slogan is also supported by the Branson wordings as mentioned in (Case Study, pg 1) “Our first priority should be the people who work for the companies, then the customers, then the shareholders”. According to (Drennan, 1992) “Culture is how the things done around here” which means you have to be follow the set pattern but the Virgin believes in Innovation and Fun so this definition is dissonance with Virgin culture because they give liberty to their people to think differently. Furnham and Gunter (1993) describe the culture as ‘social glue’ and we feelings, which is totally in favour of Virgin because they took their employee as first priority and allow them to come up with the new ideas. In a critical sense it’s not possible for the big group like Virgin having a more than 200 companies carrying a single culture, due to its diverse business nature they are having subcultures...
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