Lateral Thinking

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1. Introduction
As human beings, people have different ways of thinking. The way they think will influence their decisions. Nowadays, some people try to improve their potential to think uniquely. This type of thinking can be called Lateral thinking. This concept is very useful for people who are working in business organisation especially when they make a decision. This report will illustrate more about lateral thinking, the method to improve lateral thinking, and how to use this concept in corporate world.

2. Lateral Thinking
There are three basics ways of thinking, which are logical thinking, common sense, and puzzles & science. Logical thinking is where people do not over look to the reason why they consider thing as correct. For example, a car will not run without fuel and most people know it without comprehend this problem. The second basic method is common sense. In this method where people find solution for their problems based on their experience. The third method is Puzzles and science where people try to find solution for certain problem. (Mérö 1990, pp.11-36) Mérö has overlooked a new method of thinking which called Lateral Thinking was first introduced by Edward de Bono. He stated that lateral thinking is the way of thinking which approach different principles and ideas (Lateral thinking 2006). An example to describe Lateral thinking: “You cannot dig a hole in a different place by digging the same hole deeper.” (de Bono 1992, p.52) From this example, Edward de Bono emphasized that people should look at things from different alternatives and perception. Thinking of different alternatives will help people to eliminate conventional way of thinking and find new solution to their problems. (de Bono 1992, p.53)

3. Lateral Thinking in relation with creativity and Innovation Altering concepts and perception lead people to think laterally. This changing process involves creativity to generate new ideas. According to De Bono (1992, p.55) assert “The term “lateral thinking” is very precise. Lateral thinking is based on behavior of self-organizing information system.” Even though the basic pattern of lateral thinking is focusing on searching of perception and concepts, its still considers the shifting of its process. In other words, creative thinking is a process of finding new concepts and ideas to solve a problem. (de Bono 1992, p.55)

Characteristics of creative thinkers are innovative and creative, imaginative in problem solving, arranged mind, positive thinking, and hard working (Tanner 1992).
The first characteristic is creative and innovative which means creative thinkers dislike of being stagnant and they will do creative act to make changes. Their creative way of thinking may contribute to the benefit of themselves and their community. Second characteristic is imaginative in the way of searching alternatives for problem solving, “They do not grab at the first idea to solve a problem but take the time to search for alternatives”. Third characteristic is arranged mind. At this point, creative thinkers will adopt the situation and try to get the idea from that situation. Fourth characteristics of creative thinkers is positive thinking, it means they see things even problems in positive way. The last characteristics is hard working which means creative thinkers always focus and concentrate their mind and put effort on their goal. (Tanner 1992)

4. Access to Understand Lateral Thinking
There are several accesses to understand lateral thinking which are “reading materials, seminars and lectures, group and individual practice.” (Bono 1971, p 158-163) Reading materials is the first access to understand lateral thinking, where people can find the information from book. However, there will be misunderstanding of this subject when people only read and try to understand from books. The second access is attending seminars and lectures which only cover the background of lateral thinking theory because...
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