Land Rover

Topics: Land Rover, Tata Motors, Land Rover Series Pages: 4 (1093 words) Published: May 9, 2013
8th May 2013 Mukesh shah Halwai 8th May 2013 Mukesh shah Halwai 08

Land Rover UK

The report identifies the external factors that have impacted on land rover and show how land rover has responded to the changes. The report also attempts to formulate a strategy on how land rover continue to respond to changes of taking advantage, opportunity and strength and also identifies overcoming the threat and strength discuss as well as how land rover can achieve competitive and prosperity in automobile industry. The first Land Rover made its debut in 1948. It was designed with brilliant simplicity for extraordinary ability and unrivalled strength and durability. In fact, six decades on it is estimated that two-thirds of all these incredible vehicles are still at work many of them in some of the most extreme conditions and unfriendly places on earth.

The UK luxury car brand and British cousin Jaguar operate as Jaguar Land Rover (JLR), a subsidiary of Indian auto OEM Tata Motors, part of the conglomerate Tata Group. Land Rover represents more than 75% of JLR's wholesale volumes, which are concentrated in the UK, Europe, North America, and China. Its models include the top selling Freelander 2, and Defender, Discovery 4, and Range Rover SUVs. Before US giant ford owned this company for eight years. In 2008 Ford sold both brands to the Tata Group for about $2.5 billion. Ford had acquired Land Rover in 2000 and Jaguar in 1989 for a total of $5.3 billion. Land Rover will mark 65years of technology and innovation with a celebratory event at Packington Estate near its Solihull homeland. A 'HUE' birthday cake will be flown in by special delivery in a Lynx helicopter by a member of the 'Black Cats' Royal Navy display team, renowned for thrilling audiences with their dynamic air displays

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