Laminate Flooring is a fairly new concept of floor covering in Pakistan. The carpet industry has a strong hold when it comes to our local floor covering market mainly because they are available in a large variety, easy to install (virtually any sub-floor) and of course, at low prices. The consumer focus has now started to shift more towards a ‘carpet free’ environment. Just to point out a few yet genuine recurring problems with carpets; they are easily soiled, hard to clean and not at all stain resistant. Allergies with carpet fibers and dust particles that settle deep within are some reasons why the new generation of flooring consumers have started to search for durable alternatives.
Besides carpets, tiles and marble have too lost their ‘WOW’ factor since they are quite common. On the other hand hard wood floors have been around for quite sometime and are known for the appealing environment they create wherever they are installed. The trendy look of hardwood floors is a temptation for every homeowner. The reason for their poor performance in Pakistan has been the maintenance factor (two thumbs down). First off, the installation is hectic and time consuming, then, they are easily scratched and the polish wears out with-in a matter of 8 to 10 months.
Laminate Flooring was introduced in Pakistan quite recently. The product has been eye catching and has started to be the flooring of choice in most homes and offices being built or renovated in the major cities of across Pakistan. The reason for its growing popularity among consumers, architects and interior designers is that it gives the trendy wholesome look to any space, availability of designs to suit any color scheme, the wood looks and sound, no special maintenance and quick/hassle free installation on virtually any type of sub-floor.
With all these qualities, one should always keep in mind that there are good and bad qualities even in Laminate Flooring....