Ladies Only Fitness Business Plan

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LADIES ONLY FITNESS

Contents

EXECUTIVE SUMMARY……………………………………………………………...3 1.1 Mission………………………………………………………………………….3 1.2 Objectives………………………………………………………………………3

COMPANY SUMMARY.………………………………………………………………4 2.1 Company Ownership…………………………………………………………4 2.2 Start-up Summary…………………………………………………………….4 2.3 Company Locations and Facilities…………………………………………..6

SERVICES……………………………………………………………………………...6 4.0 Market Analysis Summary…………………………………………………..7 4.1 Market Segmentation………………………………………………………...7 4.2 SWOT Analysis……………………………………………………………….8

STRATEGY AND IMPLEMENTATION SUMMARY……………………………...8 5.1 Competitive Edge…………………………………………………………….9 5.2 Sales Forecast………………………………………………………………..9

MANAGEMENT SUMMARY………………………………………………………..10 6.1 Personnel Plan………………………………………………………………10

FINANCIAL PLAN……………………………………………………………………11 7.1 Break-Even Analysis………………………………………………………..11 7.2 Projected Profit and Loss…………………………………………………..11 7.3 Projected Cash Flow………………………………………………………..12 7.4 Projected Balance Sheet…………………………………………………...13 7.5 Business Ratios……………………………………….………………….....14

APPENDIX…………………………………………………………………………….15

Executive Summary
Ladies Only Fitness is a women-only health club that creates a personalized environment for women to pursue their fitness goals. We have the best equipment and the best training program in this arena. We prepare our clients for success! We have the best weight-management program. Positive Lifestyle Systems is a truly responsible, effective, weight-management program. We offer this program with confidence. It is unbeatable. Ladies Only Fitness' focus is the urban professional woman who has a very active life and very little time to spend on fitness. We also focus on young mothers who are looking for a fitness environment that is focused on their unique needs. Ladies Only Fitness is located in the Waterfront Center in Luderitz. The area is upscale and affluent and has a number of health clubs, but none that serve women only. Currently, there are 80,000 residents living in Luderitz. The Waterfront Center is the central shopping facility in the area and is conveniently located, with plenty of parking. Linda de Waal, owner of Ladies Only Fitness, has worked in with numerous women in the past five years She has created Ladies Only Fitness in order to fill a need she has seen in fitness services provided to women over the years. From the selection of workout machines to the organization of the child care center, Ladies Only Fitness will create a supportive experience that will bring in new members by word of mouth. 1.1 Mission

The mission of Ladies Only Fitness is the following:
Create a woman-focused workout environment that promotes confidence in our clients. •Promote the success of our clients in meeting their fitness goals. •Celebrate their successes and help them set new fitness goals.

1.2 Objectives
The objectives of Ladies Only Fitness are the following:
Exceed 60% class capacity by the end of the first year of operation. •Acquire 200+ memberships by the end of the first year of operation. •Increase membership by 20% by the end of the second year of operation.

Company Summary
Ladies Only Fitness is a women only fitness club that offers fitness classes, exercise equipment, a weight reduction program, and a childcare center. The program will operate as a proprietorship. Linda de Waal will manage the daily operation of Ladies Only Fitness and will also have accounting oversight responsibilities. 2.1 Company Ownership

Ladies Only Fitness is owned by Linda de Waal.
2.2 Start-up Summary
The start-up expenses for the Ladies Only Fitness is focused primarily on equipment and exercise surfaces for the classes. Linda de Waal will invest N$100,000. In addition, club will secure a N$60,000 long-term loan.

Start-up Funding

Start-up Expenses to FundN$94,200
Start-up Assets to FundN$65,800
Total Funding RequiredN$160,000...
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