Company G 3 Year Marketing Plan

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Company G
3- Year Marketing Plan

MKT1

Table of Contents
Introduction ……………………………………………………………………………….3 Mission Statement ...………………………………………………………………………3 The Product ....…………………………………………………………………………….3 Consumer Product Classification …...……………………………………………3 Target Market ……………………………………………………………………………..3 Competitive Situation Analysis …………………………………………………………..4

Analysis of Competition using Porter’s 5 Forces Model …………………………4 SWOT Analysis …………………………………………………………………………..5
Strengths ………………………………………………………………………….5
Weaknesses ……………………………………………………………………….5
Opportunities ………….……………………………………………………….....5
Threats ……………..…….……………………………………………………….6 Market Objectives ………………………………………………………………………...6
Product objective …………………………………………………………………6
Price objective ………………………...………………………………………….6
Place objective ……………………………………………………………………6
Promotion objective ………………………………………………………………7 Market Strategies …………………………………………………………………………7
Product Strategies ………………………………………………………………...7
Price Strategies ………………...…………………………………………………7
Place Strategies ……………………...…………………………………………...8
Promotion Strategies ……………...……………………………………………...8 Tactics and Action Plan …………………………………………………………………..8
Product Action Plan ………………………………………………………………8
Price Action Plan …………………………………………………………………9
Place Action Plan ……………...…………………………………………………9
Promotion Action Plan ……………………………...…………………………..10 Monitoring Procedures …………………………………………………………………..10

Introduction
Company G develops products that improve the lives of consumers with innovative electronic technology and reliable build quality. We believe that our new Radio CD recorder does just that, it improves the lives of our consumers and gives them a product they can rely on because of our product build quality. Our product is a solution for consumers who would enjoy the convenience of having their favorite radio programming at their disposal. This sample-marketing plan demonstrates the strategies employed to place our new product in position to reach our profit potential. Company G provides consumers with not only reliable appliances but appliances that are cutting edge in design. Our company keeps an eco-friendly attitude in mind during the process of producing our products so that waste is eliminated. Solutions have been utilized to reduce maintenance costs, equipment costs and other costs associated with producing our products.

Mission Statement
“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solution.”

The Product
The features of the Radio CD recorder include a CD player, radio, CD quality radio recording, small to medium build design for portability, strong light weight construction for portability, timer radio recording for use while away from home, a quality antenna for radio signal strength, five hour rechargeable lithium ion batteries for ease of portability, power cord for home use, a USB outlet for all mp3 device compatibility, and easy to operate controls that can all be done from a wireless remote control. These features give consumers the freedom and convenience to use our product in a variety of ways. Build quality of our product surpasses all that is currently in the market and improves the overall radio experience for consumers.

Consumer Product Classification
Our consumer product classification falls under a shopping product. Consumers will buy our product only after comparing other radio products price, quality, color, and style. Consumers have limited information as it relates to our product and will gather information during the buying process. Our product can also be seen as homogenous, as there is an array of other radios on the market.

Target Market
Our focus is on Caucasian female college students between the ages of 18 to 25. Majority of our consumers will be working part time jobs and have incomes...
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