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La Vista Case Study Summary

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La Vista Case Study Summary
La Vista’s marketer should design marketing strategies that match the constant creativity 5 of generation Z. Predictors reckon Gen Z’s growing up in a digital environment will invent new digital advertising techniques. Consider the green issues 1 with their brand. Engaging with their community through commitment and interaction. 10

• Generation Z’s behaviour entail: 1
• Not reading newspapers, owning a landline/ watch.
• Watching television on own schedule.
• Rather trusting peers than experts.
• Willingness to pay for content, not advertising.
• Sharing with friends as their primary activity.
• Not favouring one social network.
• Paying attention to brands
• Associating themselves with those making a difference 4
• Lead a multi-platform
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