In the Tagaytay City we have several competitors in the terms of Shawarma product and there are also a lot of food charts that place in the different area of Tagaytay City because it is the tourist spot in the Philippines. The main targets of this food chart are the lower middle to upper middle class and some are tourist international and local. Our indirect competitors are Mr. Mappy pizza, Potato Chips, Siomai, Angel’s Burger and etc. Our direct competitors in the area Turks (Olivarez) and Alibaba Shawarma (magallenes branch and robinson tagaytay).
Turk’s Shawarma (Olivarez Plaza) is the number one in market shares because of its place and the volume of people go in Olivarez Plaza while Alibaba Shawarma (Robinson Tagaytay Branch) is the number two on the spot because of its place but theres a lot of competitors in the place like restaurant and fast food chains and Alibaba Shawarma (magallenes square Branch) it is the last spots because in the that place only workers of different establishment are the customer because that place have different restaurant and food chains to choose from like Leslies, Max restaurant, Yellow Cab and many more. Resources:
Since, this establishment is food stall type and there is a Franchisee and Franchisor. The resources of the business are comes from the Franchisor all the thing that will be needed in the business comes from franchisor. Product and Market Focus
The product is shawarma product it is meat preparation, where lamb, chicken, turkey, beef, veal, or mixed meats are placed on a spit (commonly a vertical spit in restaurants), and may be grilled for as long as a day. Shavings are cut off the block of meat for serving, and the remainder of the block of meat is kept heated on the rotating spit. There market focuses to sell the product on their target market they only focus on selling the product they not create new idea about the product.
They goal is to sell a delicious...