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Topics: Attitude change, Social psychology, Cognition Pages: 3 (1140 words) Published: April 24, 2013
The following is a typical statement made by a young person who has given up sport and leads an unhealthy lifestyle: 'I think sport is boring. I am no good at it, I don't enjoy it and I can think of better things to do on a Saturday afternoon.’

Using attribution and attitudinal theories, evaluate critically the reasons why this young person does not participate in sport. How might you persuade this young person to once again take up sport? In regards to attribution, it is said that this theory gives the reasons for coaches and players to account failures and successes within sport. Weiners model of attribution focuses on two main areas, the locus of causality and stability. Locus of causality refers to whther the attribution factors relate to the individual internally or externally, effort and ability represent internal factors while difficulty and luck represent external factors. Stability refers to the degree of permanence associated withan attribution factor. A stable factor is known to be permanent and unchangeable, for example ability, while an unstable factor is said to be temporary and can be changed, for example luck. In general coaches should attribute failure towards external causes such as luck to sustain confidence and build self-esteem. External factors take away the responsibility of the loss from the players. This would help to sustain motivation, restore pride and also confidence. An example of this is to brand the opposition as lucky, as the reason to why they won the rugby match. However, this individual is obviously one who demonstrates adopts avoidance behaviour, therefore they direct their lack of success with internal factors such as ability. They can also attribute success towards external factors such as luck; this way the individual is removing the responsibility from themselves and taking away their own confidence, reducing likelihood of success in the future. Repeated failure and negative ways of attribution would cause the athlete...
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