KIA Dealership Managment Case Study
i. Executive Summary
KIA, the famous automobile manufacturer in Korean, established distribution in Nanaimo since 2000. Through the interview with the manager and investigation, this project analyses the statement about KIA dealership in Nanaimo, including the general environment, industry environment, competitive and strategy analysis. Based on the combination of industry environment and general environment, it chooses cost strategy as the suitable strategy for KIA Motors. It uses SWOT analytical method to realize the threat and opportunity. And it gives the recommendation according to the analysis. KIA dealership should keep the strategy and change to differentiation strategy in special models market.
ii. TABLE OF CONTENTS
Introduction……………………………………………………………................................1
General Environment………………………………………………………………………...2
Industry Environment………………………………………………………………………..4
Competitive Analysis………………………………………………………………………...7
Strategy………………………………………………………………………………………9
Conclusion………………………………………………………………………………….13
References…………………………………………………………………………………..14
1. Introduction
KIA Motors Corporation is a Korean automobile manufacturer. It was founded in 1944 as Kyung Sung Precision Industry and in 1951 was renamed to KIA Motors Corporation. Firstly, this company produced only bicycle and moto bicycle. However, in 1970s it developed production of cars.
Furthermore in 1998 company experienced economic crisis, followed by decline of company’s sales. In order to survive this crisis, KIA Motors decided to sacrifice its independence and became a part of Hyundai Motor. In addition, current KIA Motors became 2nd biggest automobile manufacturer in Korea and world’s 7th largest automobile manufacturer. According to (KIA MOTORS, 2014).
According to local dealership manager, KIA expanded to Vancouver in 1999. And the manager claimed that its niche for accessible and not expansive cars. The core competence is quality customer service.
KIA, the famous automobile manufacturer in Korean, established distribution in Nanaimo since 2000. Through the interview with the manager and investigation, this project analyses the statement about KIA dealership in Nanaimo, including the general environment, industry environment, competitive and strategy analysis. Based on the combination of industry environment and general environment, it chooses cost strategy as the suitable strategy for KIA Motors. It uses SWOT analytical method to realize the threat and opportunity. And it gives the recommendation according to the analysis. KIA dealership should keep the strategy and change to differentiation strategy in special models market.
ii. TABLE OF CONTENTS
Introduction……………………………………………………………................................1
General Environment………………………………………………………………………...2
Industry Environment………………………………………………………………………..4
Competitive Analysis………………………………………………………………………...7
Strategy………………………………………………………………………………………9
Conclusion………………………………………………………………………………….13
References…………………………………………………………………………………..14
1. Introduction
KIA Motors Corporation is a Korean automobile manufacturer. It was founded in 1944 as Kyung Sung Precision Industry and in 1951 was renamed to KIA Motors Corporation. Firstly, this company produced only bicycle and moto bicycle. However, in 1970s it developed production of cars.
Furthermore in 1998 company experienced economic crisis, followed by decline of company’s sales. In order to survive this crisis, KIA Motors decided to sacrifice its independence and became a part of Hyundai Motor. In addition, current KIA Motors became 2nd biggest automobile manufacturer in Korea and world’s 7th largest automobile manufacturer. According to (KIA MOTORS, 2014).
According to local dealership manager, KIA expanded to Vancouver in 1999. And the manager claimed that its niche for accessible and not expansive cars. The core competence is quality customer service.
References: 7. Reference BMWNanaimo.com,.(2014) Consumer Reports. (2014). Retrieved from http://www.consumerreports.org/cro/news/2014/04/2015-kia-company-tries-to-escape-the-lux-stigma/index.htm India Hyundai.com, KIA MOTORS.com,. (2014). Retrieved from http://www.kia.com/worldwide/about-kia/company/HistoryKia/ NanaimoHonda.com, NBC News.com,. (2014). Retrieved from http://www.nbcnews.com/id/38956147/ns/business-the_driver_seat/t/kia-moves-change-its-image-hamsters-all/#.U5e_Lha4mFI Newswire Woodyard, C. (2005, Mar 23). Hyundai, kia shift gears to overtake competition; as sales and quality improve, so do plans for growth. USA TODAY Retrievedfrom http://search.proquest.com/docview/408922782?accountid=28844