Kfc Report

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  • Topic: Fast food, KFC, Fast food restaurant
  • Pages : 24 (6100 words )
  • Download(s) : 302
  • Published : October 9, 2011
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TABLE OF CONTENTS

LETTER OF AUTHORIZATION…………………………………………………………………………………. 3 ACKNOWLEDEMENT…………………………………………………………………….………………………. 4 EXECUTIVE SUMMARY……………………………………………………………………...…………………… 5 INTRODUCTION………………………………………………………….……………………………………….. 6 HISTORY……………………………………...……………………………………………………………………... 6 KFC IN PAKISTAN……………………………………..………………………………………………………….. 7 MISSION STATEMENT KFC……………………………………….……………………...……………………… 8 KFC’s VISION ………………………..……………………………………………………………………………. 8 CUPOLA……………………………………………………………………………………………………………... 9 PROFILE…………………………………..……………………………………………………………………......... 9 MISSION STATEMENT—CUPOLA……...……………………………………………………………………... 10 VISION STATEMENT…………………………………...………………………………………………………... 10 MARKET SEGMENTATION KFC………………………..……………………………………………………... 11 • Business Strategy………………………………………………………………………………… 11 • Target Market…………………………………………………………………………………….. 11 • Market Segmentation……………………………………………………………………………. 11 • Benefits……………………………………………………………………………………………. 11 • Competitors…………………………………………………………………………………….… 11 • Push/Pull Process…………………..……………………………………………………………. 12 CORE COMPETENCY…………………………………..………………………………………………………... 12 SLOGANS…………………………………………………...……………………………………………………... 12 KEY SUCCESS FACTORS (KFC)……………………………..………………………………………………….. 13 KFC FACTS ………………………………………………………...……………………………………………… 13 SUPPLY CHAIN ……………………………………………………..……………………………………………. 13

KFC PAKISTAN SUPPLY CHAIN…………………………………...………………………………………….. 15 SUPPLIERS………………………………………………………………………………………………………… 15 GIVING PAKISTANIS ALTERNATIVE DISHES……………………………...………………………………. 16 HALAL CHICKEN OUR PROMISE AND PRIDE……………………………...……………………………… 16 CHICKEN & BAKERY PRODUCTS OF HIGHEST QUALITY…..…………………………………………… 17 PROCUREMENT ISSUES………………………………………………………………………………………… 17 WAREHOUSING AND TRANSPORTATION…………………….…………………………………………… 17 PERFORMANCE OVERVIEW………………………………………...…………………………………………. 17 INVENTORY MANAGEMENT …………………………………………….…………………………………… 18 QUALITY ASSURANCE………………………………………………….………………………………………. 19 QUALITY ASSURANCE CERTIFICATE……………………………………………………………………….. 20 JIT & KFC…………………………………………………………………….…………………………………….. 20 CHANNEL OF DISTRIBUTION ………………………………………………………………………………… 21 PRODUCT LIFECYCLE & VALUE CHAIN OF KFC..………………………………………………………… 21 KFC AND PAKISTAN GROWING TOGETHER…………………………………………………………….… 22 • Customers………………………………………………..……………………………………… 22 • Company …………………………………………………………...………………………....... 22 PORTER’S FIVE FORCE ANALYSIS …………………………….……………………………………………... 22 (BCG) MATRIX………………………………………………………………..…………………………………….23 COMPLEMENTARY BRANDS………………………………………………………………………………….. 24 PACKAGING …………………………………………………………………………………………………........ 25 SURVEY……………………………………………………………………………………………………….......... 25 RECENT ACHIEVEMENT OF KFC ……………………………….…………………………………………... 25 CONCLUSION AND RECOMMENDATIONS………………………………………………………………... 25 REFERENCE…………………………………………………………….…………………………………………. 26

LETTER OF AUTHORIZATION

July 7, 2010

Iqra University,
Main Campus,
Defence View,
Shaheed-e-Millat Road
Karachi.

Dear Sir,

The purpose of this assignment is to expose students to emerging technologies and to create an opportunity for students to utilize their professional business communication skills. This formal report will be coordinated with a questionnaire and an interactive face to face discussion to provide a bundled resource on this semester’s project.

At a minimum, our report includes information related to the following: An introduction to Kentucky Fried Chicken-Current Issues, Threats. Supply Chain Management in Kentucky Fried Chicken. Systems available for order inventory – What are they? What are they supposed to do? This is a basic information section and provides information related to the journalistic questions.

A conclusion summarizing the main points of the report. A recommendation section outlining the actions required and suggestions for future research and investigation

Sincerely,

Group Members...
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