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Kellogs Case Study

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Kellogs Case Study
The management process is responsible for identifying, anticipating and satisfying customer requirements profitably.

ELEMENTS OF PRODUCT

Kellogg’s provide a such variety of food, their food is reliable. They are take care of providing a safe and healthy work environment. Their food is good for health as well, which is the main point what makes product valuable to us. Core of product is benefit. Whatever is makes you satisfied is core benefits. Cornflakes is the actual product of kellogg’s, which is exist with the colour, style, branding, fashion, quality. Kellogg’s cornflakes is the most valuable, reliable, and a very popular product which is makes us satisfied to buy it. In order to satisfied core benefits company create a product. Driving product is depending on process marketing. E.g. i buy cup of coffee, augment this cup with selave when it is hot. Augmented element cost money. Augment product is created with the customer care, finance, installation, service, delivery, warranties. Kellogg’s cornflakes is also provide a customer care, it is affordable by every kind of people, we can buy it from every kind of shopping center and its widely available so easy to buy.

TYPES OF PRODUCT

Convection

Kellogg’s is available in every shopping centre it is a breakfast so people buy it regularly and it is low priced so everyone can buy it easily. It is widely available and often high brand loyalty which is kellogg’s.

Speciality

Kellogg’s corn flakes is available in all superstore so people can get it easily and in competition with other brand of product corn flakes is perfect and less frequent luxury purchases. This product has got a personal selling skills. On the pack of this product they give all the information so customer can get all information about needs / gather lots of information before buying.

Shopping

Relatively expensive with infrequent purchases. Usually occurring with customer knowledge in relation to the high market brands. In relation to
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