Kayak.Com: Business Model
Project Assignment
Kayak.Com as an Online Travel Agency
BUS 360 Electronic Commerce
Instructor: Dr. Shen
Group Members:
Yasin Gonenc
Tahsin Burak Gurler
Tibet Aydın
Presentation Time:
05.03.2013
Since past over decades people have been traveling around the world. Deciding where to go as traveling can be exciting and overwhelming at the same time. The decision making process of traveling is not something that can be done as quickly as possible, without making well-informed decisions, consulting family and friends or any significant others, in choosing from a wide range of options. Today, people make this decision with the help of online travel agencies. As Kayak.com introduces itself, “the world’s largest travel search engine, displays results from 404 travel sites, providing prices and itineraries for hundreds of airlines, more than 155,000 hotels, all leading rental car companies, and 17 cruise lines”. This report mainly examines the business model components, marketing implications of a leading online travel agency ‘kayak.com’, and also an analysis of how they are competing with the brick and mortar travel agencies.
Kayak.com is a website that provides online businesses such as airline companies, hotels and car rental companies with the opportunity to reach individuals who wants to have a travel service. Also kayak.com processes transactions for consumers that are normally handled in person, by phone, or by mail. These facts clearly show that kayak.com’s business model is (B2C) Business-to-Consumer Business. With regard to the value proposition, kayak.com targets both leisure and business travelers. The reason why should the customer should buy from kayak.com is because kayak.com assists the process of research and comparison of rates and other travel information associated with the travel gathered from myriad of websites. Kayak.com supplies information not only from suppliers, but also from other online travel agencies. After a
Kayak.Com as an Online Travel Agency
BUS 360 Electronic Commerce
Instructor: Dr. Shen
Group Members:
Yasin Gonenc
Tahsin Burak Gurler
Tibet Aydın
Presentation Time:
05.03.2013
Since past over decades people have been traveling around the world. Deciding where to go as traveling can be exciting and overwhelming at the same time. The decision making process of traveling is not something that can be done as quickly as possible, without making well-informed decisions, consulting family and friends or any significant others, in choosing from a wide range of options. Today, people make this decision with the help of online travel agencies. As Kayak.com introduces itself, “the world’s largest travel search engine, displays results from 404 travel sites, providing prices and itineraries for hundreds of airlines, more than 155,000 hotels, all leading rental car companies, and 17 cruise lines”. This report mainly examines the business model components, marketing implications of a leading online travel agency ‘kayak.com’, and also an analysis of how they are competing with the brick and mortar travel agencies.
Kayak.com is a website that provides online businesses such as airline companies, hotels and car rental companies with the opportunity to reach individuals who wants to have a travel service. Also kayak.com processes transactions for consumers that are normally handled in person, by phone, or by mail. These facts clearly show that kayak.com’s business model is (B2C) Business-to-Consumer Business. With regard to the value proposition, kayak.com targets both leisure and business travelers. The reason why should the customer should buy from kayak.com is because kayak.com assists the process of research and comparison of rates and other travel information associated with the travel gathered from myriad of websites. Kayak.com supplies information not only from suppliers, but also from other online travel agencies. After a
Bibliography: Kayak. (2013). www.kayak.com: http://www.kayak.com retreived from Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Press. Trefis. (2013). www.trefis.com: http://www.adatum.com retreived from