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Joshua's Business Benefits

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Joshua's Business Benefits
Analyse the benefits of Joshua protecting it business ideas and products

There are many benefits for Joshua protecting its business ideas and products. As shown in the case study Joshua owns a copyright of the UK’s leading hair magazine. This is a benefit to Joshua as no other hairdressing companies can copy the style or layout of the magazine. This means that Joshua can stay the UK’s leading hairstyle magazine; therefore their brand becomes widely recognised. This could lead to a higher profit as people may only want the UK’s top magazine. However other brands may work their way around the copyright, and become a main competitor with Joshua’s magazine.

Protecting the brand name or any products of Joshua’s would be a huge benefit
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