Jornal on Comparative Advertisement
Advertising Standards Canada
Guidelines for the Use of Comparative Advertising Guidelines for the Use of Research and Survey Data to Support Comparative Advertising Claims
Advertising Standards Canada first published the Guidelines for the Use of Comparative Advertising and Guidelines for the Use of Research and Survey Data to Support Comparative Advertising Claims in 1982. They were designed to assist advertisers to develop comparative advertising that was consistent with the provisions of the Canadian Code of Advertising Standards. The Code is the advertising industry’s principal instrument of advertising self-regulation.
April 2010
www.adstandards.com
Advertising Standards Canada
Contributors
Advertising Standards Canada is grateful to the following industry leaders from the advertising, legal and research sectors, who provided their advice and input to this revision to the Guidelines for the Use of Comparative Advertising and Guidelines for the Use of Research and Survey Data to Support Comparative Advertising Claims.
Ruth Corbin (Project Leader) Turkan Akturk Rosanne Angotti Catherine Bate Greg Biehn Tim Bowen Jim Bruce Danielle Bush Janet Cameron Barbara Case Sherry Casey Joseph Chan Sarah Chenoweth Ray Chepesiuk John Coyne Paul Dillon Dan Edmondstone Rafe Engle Brian Fraser Anna Frost-Hunt Arlan Gates Eric Glass Mary Griffith Chris Hamilton Marylou Hilliard Gillian Humphreys John Jenkins Michele Kay Rob Kwinter Patti Lartigue Dayle Linton Tom Maich Scott Megginson Barry Milavsky Kelly Moffatt James B. Musgrove Carol Newell Jayne Payette Brenda Pritchard Suzanne Raitt Ruth Rapoport Bob Reaume Gina Remy Carol Ritter Linda Roulet Andrea Rush Catherine Shand Trish Simmie Clare Smith Johanne Trudeau Susan Vogt Sandra Wheaton Tim Wilson Tim Wingrove Gerry Wright Jani Yates Robert Zielinski
ADVERTISING STANDARDS CANADA 175 Bloor Street East South Tower, Suite 1801 Toronto, Ontario M4W 3R8 Telephone: 416 961-6311 Fax: 416 961-7904 E-mail:
Guidelines for the Use of Comparative Advertising Guidelines for the Use of Research and Survey Data to Support Comparative Advertising Claims
Advertising Standards Canada first published the Guidelines for the Use of Comparative Advertising and Guidelines for the Use of Research and Survey Data to Support Comparative Advertising Claims in 1982. They were designed to assist advertisers to develop comparative advertising that was consistent with the provisions of the Canadian Code of Advertising Standards. The Code is the advertising industry’s principal instrument of advertising self-regulation.
April 2010
www.adstandards.com
Advertising Standards Canada
Contributors
Advertising Standards Canada is grateful to the following industry leaders from the advertising, legal and research sectors, who provided their advice and input to this revision to the Guidelines for the Use of Comparative Advertising and Guidelines for the Use of Research and Survey Data to Support Comparative Advertising Claims.
Ruth Corbin (Project Leader) Turkan Akturk Rosanne Angotti Catherine Bate Greg Biehn Tim Bowen Jim Bruce Danielle Bush Janet Cameron Barbara Case Sherry Casey Joseph Chan Sarah Chenoweth Ray Chepesiuk John Coyne Paul Dillon Dan Edmondstone Rafe Engle Brian Fraser Anna Frost-Hunt Arlan Gates Eric Glass Mary Griffith Chris Hamilton Marylou Hilliard Gillian Humphreys John Jenkins Michele Kay Rob Kwinter Patti Lartigue Dayle Linton Tom Maich Scott Megginson Barry Milavsky Kelly Moffatt James B. Musgrove Carol Newell Jayne Payette Brenda Pritchard Suzanne Raitt Ruth Rapoport Bob Reaume Gina Remy Carol Ritter Linda Roulet Andrea Rush Catherine Shand Trish Simmie Clare Smith Johanne Trudeau Susan Vogt Sandra Wheaton Tim Wilson Tim Wingrove Gerry Wright Jani Yates Robert Zielinski
ADVERTISING STANDARDS CANADA 175 Bloor Street East South Tower, Suite 1801 Toronto, Ontario M4W 3R8 Telephone: 416 961-6311 Fax: 416 961-7904 E-mail: