Jolly Java
Jolly’s Java and Bakery
Jolly’s Java and Bakery For the SWOT analysis, I chose evaluate the business plan for Jolly’s Java and
Bakery. JJB is a bakery and coffee shop managed by two partners, Austin Patterson and David
Fields. The company offers a broad range of coffee and espresso products at competitive prices,
all from high quality Columbian grown imported coffee beans. In addition, the bakery will
provide freshly prepared bakery and pastry products at all times during business operations.
Catering to all of its customers by providing each customer coffee and espresso products made to
suit the customer is a top priority.
During the SWOT analysis, I discovered the strengths, weaknesses, opportunities,
and threats for the company. The background experience of the owners strengthens many areas
in the business plan. Austin Patterson has extensive experience in sales, marketing, and
management, and was vice president of marketing with both Jansonne & Jansonne and Burper
Foods. David Fields brings experience in the area of finance and administration, including a stint
as chief financial officer with both Flaxfield Roasters and the national coffee store chain,
BuzzCups. With this experience, the owners could address a well thought out start-up plan. The
partners will provide funding of $55.000 each from their own savings, which will cover start-up
expenses and provide a financial cushion for the first months of operation. A ten-year Small
Business Administration (SBA) loan will cover the rest of the required financing. In addition, the
company will be based in Washington. Because Washington has a cool climate for eight months
out of the year, hot coffee
Jolly’s Java and Bakery For the SWOT analysis, I chose evaluate the business plan for Jolly’s Java and
Bakery. JJB is a bakery and coffee shop managed by two partners, Austin Patterson and David
Fields. The company offers a broad range of coffee and espresso products at competitive prices,
all from high quality Columbian grown imported coffee beans. In addition, the bakery will
provide freshly prepared bakery and pastry products at all times during business operations.
Catering to all of its customers by providing each customer coffee and espresso products made to
suit the customer is a top priority.
During the SWOT analysis, I discovered the strengths, weaknesses, opportunities,
and threats for the company. The background experience of the owners strengthens many areas
in the business plan. Austin Patterson has extensive experience in sales, marketing, and
management, and was vice president of marketing with both Jansonne & Jansonne and Burper
Foods. David Fields brings experience in the area of finance and administration, including a stint
as chief financial officer with both Flaxfield Roasters and the national coffee store chain,
BuzzCups. With this experience, the owners could address a well thought out start-up plan. The
partners will provide funding of $55.000 each from their own savings, which will cover start-up
expenses and provide a financial cushion for the first months of operation. A ten-year Small
Business Administration (SBA) loan will cover the rest of the required financing. In addition, the
company will be based in Washington. Because Washington has a cool climate for eight months
out of the year, hot coffee
References: Bakery Business Plan – Jolly’s Java and Bakery. Retrieved January 21, 2011, from http://www.bplans.com/bakery_business_plan/executive_summary_fc.php