Johnson and Johnson Introduction

Johnson and Johnson is a diversified health care giant with over 250 operations in sixty countries. The pharmaceutical division makes drugs for an array of ailments including neurological conditions, blood disorders, autoimmune diseases, and pain management. Johnson and Johnson has medical and diagnostic divisions which offer surgical equipment, monitoring devices, orthopedic products, and contact lenses. Their consumer division produces over the counter drugs and products for skin and hair care, oral care, first aid, and women’s health products. Johnson and Johnson’s credo is to meet the needs of its customers in a responsible manner. Every decision they make is guided by the values it proclaims. Essentially, their credo challenges them to put the needs and well being of the customers they serve first. This credo was instituted more than sixty years ago by Robert Wood Johnson, who was chairman and a member of the company which was originally family owned. Today it is a publicly traded company with this pact between the consumer and the company still in place. This philosophy is a pioneering example of corporate social responsibility as well as a moral compass and a receipt for success. This formula has led Johnson & Johnson to be one of a handful of companies that have flourished through more than a century of change and is a testimony to its endurance.
As the science of human health and well-being has grown, Johnson and Johnson has been able to grow along with it. Their belief is that being broadly based gives them a heads up over other companies. Since they have 250 operating companies, they feel it gives them a local window into emerging customer needs, scientific developments, and technologies throughout the world. This allows them to take the information they learn and use that information to make new products and sometimes create new businesses.
Since all of their businesses are under one main company, it allows them to apply their