Incredible Hulk Means Incredible Band-Aids

Topics: Advertising, Color scheme, Wolverine Pages: 3 (1219 words) Published: February 6, 2013
Incredible Hulk Means Incredible Band-Aids

Band-Aids have been around since the 1920s, and they are an internationally known product. Band-Aids must be marketed to an international audience, and since most everyone knows what a Band-Aid is, the company must rely on marketing techniques to show consumers why the Band-Aid brand is the best choice to purchase. In a Band-Aid advertisement released in 2010 by an advertising company, JWT Dubai, there is a picture of the Hulk’s hand with a tiny Band-Aid wrapped around it, and the entire page is colored with different shades of green. This ad is not covered in crazy pictures or an array of vibrant colors; it is simple and concise. This simplistic advertising of the Hulk’s hand makes this ad easy for anyone to comprehend, and it also conveys several different powerful messages to show a consumer the effectiveness of this product. Johnson & Johnson was founded in 1886 and is a Fortune 500 corporation that has worldwide pharmaceutical sales of around 65 million dollars. Johnson & Johnson sells medical devices, pharmaceuticals, and consumer-based packages (Wikipedia, 2011). Three brothers founded Johnson & Johnson in Brunswick, New Jersey, and then an employee invented Band-Aids. In 1921 Band-Aids were made available to the public, and it was the first commercial dressing made for small wounds (Johnson & Johnson, 2011). This corporation now operates in over 57 countries, and its products are sold in over 175 countries. Johnson & Johnson ranks at the top of Harris Interactive National Corporate Reputation Survey, and the Barron’s magazine has ranked them the world’s most respected company. The U.S. State Department awarded Johnson & Johnson with the Benjamin Franklin Award for public diplomacy for funding international education programs. (Wikipedia, 2011). Johnson & Johnson is a globally known company, and almost everybody has used a product from this company. Even though Johnson...
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