Burt's Bees Rhetorical Analysis

Aaron Daniel
Eng-102-12
2/12/15
Social Responsibility
(Burt’s Bees)

With great social status comes great social responsibility. Any company with high enough social status should take huge responsibility in leading the world in a righteous direction. Burt’s Bees has been a role model for earth-friendly, natural personal health care products for many years. The company creates skin care products, with the greater good of all in mind. An examination of Burt’s Bees will reveal its campaign to achieve an image of great social responsibility.

In the article “Burt’s Bees Opens Doors to Greater Sustainability,” the author explores ways to lead the world into a sustainable future. Burt’s Bees sends zero waste to landfills. Each month employees volunteer
To celebrate the company’s birthday, the brand encourages its fans through Facebook and Twitter to submit “Happy birthdays.” Tagged with #BurtsBeeDay, Burt reads aloud birthday messages on social media sites. The company turns to vine, with 6 second classics the company generates new online audience. “Burt Learns Social,” Burt’s Bees incorporates videos into social strategy, with funny videos of Burt learning the ways of social media. One might observe through using humorous videos where Burt comes and speaks in person humanizes the brand even more (Burt’s Bees Catches Fans with Honey on
“Burt’s Bees Catches Fans with Honey on Social” http://sproutsocial.com/insights/burts-bees-social-media-strategy-example/ “Burt’s Bees Creates Wild for Bees” http://www.csrwire.com/press_releases/34285-Burt-s-Bees-Creates-Wild-For-Bees “Burt’s Bees Opens Doors to Greater Sustainability” http://www.csrwire.com/press_releases/31207-Burt-s-Bees-Opens-Doors-to-Greater-Sustainability-With-a-Multimedia-Social-Environmental-Report-for-2010 “Burt 's Bees Sets Out to Rescue its Own”