Jet Blue Decision Making Steps

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David Neeleman is Chairman and CEO of JetBlue Airways Corporation.He started his career in the airline industry in 1984 when he co-founded Morris Air. As president of Morris Air, he implemented the industry's first electronic ticketing system and pioneered a home reservationist system .JetBlue is Neeleman's third successful launch in the aviation business, His goal is to bring people back to air travel by offering low fares, friendly service and a high quality product. JetBlue is now the largest carrier at New York's John F. Kennedy Airport. And was rated "Best Domestic Airline" at Conde Nast Traveler's 2003 Readers' Choice Awards for the second consecutive year, and was runner-up for "Best Domestic Airline" at Travel & Leisure magazine's 2002 and 2003 World's Best Awards. Neeleman's key decision was to to setup a career JetBlue which embraced the Southwest model of low fares and customer friendly service and a high quality product like all economy-class ,stylish perks such as leather seats, DirectTV and assigned seats.He belives that business really needed some fresh thinking and fresh ideas.It depicts his idea of launching JetBlue and making it a customer oriented, high quality airline that stands out from other airlines. For making decision Neeleman used six stages they are

Identifying and diagnosing the problem: The first step towards a decision making process is to define the problem. Obviously, there would be no need to make a decision without having a problem. So, the first thing one has to do is to state the underlying problem that has to be solved. Neeleman himself and with his staff spend quite time studying the customer problems and in convinces they faced during the flight. This helped him finding not only identifying and diagnosing the problem but also find out what customers wants and got fresh ideas. Generating alternative solutions: The situation of making a decision arises because there are many alternatives...
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