Department of Tourism just released recently its new tourism campaign slogan, “It’s more fun in the Philippines”. It gained both positive and negative remarks. It was even said that it was just a copycat of the promotional tagline of Switzerland 60 years ago. But it seems this doesn’t affect much the increasing popularity of the slogan especially in the social media sites. I just thought why some Filipinos choose to criticize and find faults in this tourism slogan rather than being supportive and cooperative in the improvement of our tourism industry. Yes, DOT made some mistakes in crafting this slogan but the mistakes are done already and we just have to live and make the most out of it. We can’t say that the slogan “It’s more fun in the Philippines” is incorrect because truly it is more fun in the Philippines.
The new slogan is so catchy that creates a buzz in the social media site. It encourages Filipinos to interact and create their version of the slogan, some are well-thought and mostly some of them are just a fun adaptation of the new slogan. But if we just really analyze the strength of this, it is simpler but an honest remark, more flexible, easy to understand and even more competitive than the previous tourism slogan we had.
The new tourism campaign focus on the country’s strength, it states that the thing that other countries can’t offer and that is the happiest and warmest people on earth, the Filipinos. Even the Lonely Planet guidebook calls us “among the most easygoing and ebullient people anywhere”. This only shows the positive attitudes of Filipinos can be one way to attract tourists. Filipinos are very warm, hospitable, always love to have fun that can be a positive factor to the tourism industry. They say that fun is a fusion of place and people. One place could be a paradise but it won’t be fun if the people in the place are not so accommodating.
Philippines have so much to offer, we have the...