The project is a discussion document regarding a company’s current market position and how Information Technology is used and how it can be further used to remain competitive in the industry today.
Different analysis models and frameworks are used, analyzed and evaluated in the context of the document, in order to identify the current market and IT position of the company Ceylon Cold Stores (CCS).
After the above said market position identification, the project further discusses of strategies that can help the company to gain future successes with the use of Information Technology.
The project also contains a section explaining the different types of risks, disasters and security vulnerabilities a company might have to face in terms of Information Systems Usage. Proper prevention controls and risk management techniques are provided in the content.
Table of Contents
2.0Business Analysis Models9
2.1Porter’s Five Forces9
2.1.1Bargaining Power of Suppliers9
2.1.2Bargaining Power of Customers10
2.1.3Threat of Substitutes11
2.1.4Threat of New Entry11
2.2Value Chain Analysis13
3.0Company’s Current IT position15
3.1Mcfarlan’s Strategic Grid15
4.0Future IT Strategies18
5.0Risk Management and Managing System Security20
5.1 Information System Risks21
5.4Cost Benefit Analysis25
8.3Value Chain Analysis-Detailed Version37
8.4Critical Success Factors40
List of Figures
Figure 2 (Risk Management Analysis)20
Figure 1 (World Sugar Price Graph)35
1 Company Overview
Ceylon Cold Stores widely known as CCS with its trademark Elephant brand, is a Subsidiary of one of the country’s leading blue-chip companies John Keels Holdings Group.
It started off as Ceylon Ice Company in 1866, manufacturers of ice and mineral water which later included carbonated drinks. According to CCS’s official site (Elephant Ginger Beer, 2003) the company added cold storage facilities for frozen products in 1925 and further moved onto manufacture fresh milk and ice cream in 1932 after acquiring Ceylon Creameries Limited. Bakery products were also added to the company’s product line.
The company changed its name in 1941 to Ceylon Cold Stores from Ceylon Ice Company and in 1991 it became a subsidiary of the John keels Portfolio.
CCS is a popular name among the carbonated soft drinks and ice cream markets within the country. With its signature elephant brand and over 100 years of existence, the company has won hearts of millions of Sri Lankans as the preferred food and beverage provider.
Competing head-to-head with world renowned brands such as Coca Cola and Pepsi the company has truly come a long way from its humble beginnings in 1860’s. The current product line includes four main categories of food items namely, beverages, dairy products, frozen confectionery and processed meat.
Some of the popular beverages produced by the company are Elephant Ginger Beer, Cream Soda, Orange Barley, Necto, Orange Crush and Lemonade, out of which Elephant Ginger Beer made out of natural fresh ginger, is their signature brand.
Their range of ice cream/ frozen confectionery is very unique in both taste and flavor, and includes delicacies such as Vanilla, Chocolate,...