Isom Elephant House

Topics: Coca-Cola, Strategic management, Soft drink Pages: 26 (6088 words) Published: October 20, 2010

The project is a discussion document regarding a company’s current market position and how Information Technology is used and how it can be further used to remain competitive in the industry today.

Different analysis models and frameworks are used, analyzed and evaluated in the context of the document, in order to identify the current market and IT position of the company Ceylon Cold Stores (CCS).

After the above said market position identification, the project further discusses of strategies that can help the company to gain future successes with the use of Information Technology.

The project also contains a section explaining the different types of risks, disasters and security vulnerabilities a company might have to face in terms of Information Systems Usage. Proper prevention controls and risk management techniques are provided in the content.

Table of Contents




1.1Company Overview7





2.0Business Analysis Models9

2.1Porter’s Five Forces9

2.1.1Bargaining Power of Suppliers9

2.1.2Bargaining Power of Customers10

2.1.3Threat of Substitutes11

2.1.4Threat of New Entry11

2.1.5Competitive Rivalry12

2.2Value Chain Analysis13

2.3SWOT Analysis14

3.0Company’s Current IT position15

3.1Mcfarlan’s Strategic Grid15

4.0Future IT Strategies18

5.0Risk Management and Managing System Security20

5.1 Information System Risks21

5.1.1Cyber Crimes22

5.2Loss Analysis24

5.3Control Methods24

5.4Cost Benefit Analysis25

6.0Disaster Recovery26

6.1Hot Sites26

6.2Cold Sites26

7.0Critical Evaluation27

8.0 Appendices29

8.1Reference List29

8.2PEST Analysis33

8.2.1Political Factors33

8.2.2Economical Factors33

8.2.3Social Factors35

8.2.4Technological Factors36

8.3Value Chain Analysis-Detailed Version37

8.4Critical Success Factors40

List of Figures

Figure 2 (Risk Management Analysis)20

Figure 1 (World Sugar Price Graph)35


1 Company Overview

Ceylon Cold Stores widely known as CCS with its trademark Elephant brand, is a Subsidiary of one of the country’s leading blue-chip companies John Keels Holdings Group.

1 History

It started off as Ceylon Ice Company in 1866, manufacturers of ice and mineral water which later included carbonated drinks. According to CCS’s official site (Elephant Ginger Beer, 2003) the company added cold storage facilities for frozen products in 1925 and further moved onto manufacture fresh milk and ice cream in 1932 after acquiring Ceylon Creameries Limited. Bakery products were also added to the company’s product line.

The company changed its name in 1941 to Ceylon Cold Stores from Ceylon Ice Company and in 1991 it became a subsidiary of the John keels Portfolio.

2 Products

CCS is a popular name among the carbonated soft drinks and ice cream markets within the country. With its signature elephant brand and over 100 years of existence, the company has won hearts of millions of Sri Lankans as the preferred food and beverage provider.

Competing head-to-head with world renowned brands such as Coca Cola and Pepsi the company has truly come a long way from its humble beginnings in 1860’s. The current product line includes four main categories of food items namely, beverages, dairy products, frozen confectionery and processed meat.

Some of the popular beverages produced by the company are Elephant Ginger Beer, Cream Soda, Orange Barley, Necto, Orange Crush and Lemonade, out of which Elephant Ginger Beer made out of natural fresh ginger, is their signature brand.

Their range of ice cream/ frozen confectionery is very unique in both taste and flavor, and includes delicacies such as Vanilla, Chocolate,...
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