IPPTChap004 Rev
© 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Chapter 4
Standards Battles and Design
Dominance
© 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Blu-Ray versus HD-DVD: A Standards Battle in High-Definition Video
From 2003 to 2008, Sony and Toshiba waged a high-stakes war for control over the next generation video format.
Sony’s Blu-Ray technology was backed by a consortium that included
Philips, Matsushita, Hitachi, and others.
Toshiba’s HD-DVD had the backing of the DVD Forum, making it the
“official” successor to the DVD format.
Both companies lined up major movie studios and video game consoles to promote their standards (Sony’s Playstation 3 and Microsoft’s Xbox
360).
In January 2008, Time Warner’s announcement that it would support
Blu-Ray instead of HD DVD triggered a chain reaction that collapsed the support for HD-DVD. Toshiba announced it would cease production of
HD-DVD equipment in February of 2008.
4-3
Blu-Ray versus HD-DVD: A Standards
Battle in High-Definition Video
Discussion Questions:
1.
2.
3.
4.
What factors do you think influenced whether a) consumers, b) retailers, or c) movie producers supported Blu-Ray versus HDDVD?
Why do you think Toshiba and Sony would not cooperate to produce a common standard?
If HD-DVD had not pulled out of the market, would the market have selected a single winner or would both formats have survived? Does having a single video format standard benefit or hurt consumers? Does it benefit or hurt consumer electronics producers? Does it benefit or hurt
Chapter 4
Standards Battles and Design
Dominance
© 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Blu-Ray versus HD-DVD: A Standards Battle in High-Definition Video
From 2003 to 2008, Sony and Toshiba waged a high-stakes war for control over the next generation video format.
Sony’s Blu-Ray technology was backed by a consortium that included
Philips, Matsushita, Hitachi, and others.
Toshiba’s HD-DVD had the backing of the DVD Forum, making it the
“official” successor to the DVD format.
Both companies lined up major movie studios and video game consoles to promote their standards (Sony’s Playstation 3 and Microsoft’s Xbox
360).
In January 2008, Time Warner’s announcement that it would support
Blu-Ray instead of HD DVD triggered a chain reaction that collapsed the support for HD-DVD. Toshiba announced it would cease production of
HD-DVD equipment in February of 2008.
4-3
Blu-Ray versus HD-DVD: A Standards
Battle in High-Definition Video
Discussion Questions:
1.
2.
3.
4.
What factors do you think influenced whether a) consumers, b) retailers, or c) movie producers supported Blu-Ray versus HDDVD?
Why do you think Toshiba and Sony would not cooperate to produce a common standard?
If HD-DVD had not pulled out of the market, would the market have selected a single winner or would both formats have survived? Does having a single video format standard benefit or hurt consumers? Does it benefit or hurt consumer electronics producers? Does it benefit or hurt