Assessment 1: Case Study Report
The Success of the iPod and iPhone raises the licensing question for Apple… again.
1. Use the Cyclic Innovation Model figure to illustrate process in this case and provide a brief description?
Innovation refers to the successful implementation and introduction of new products and services to the market. The Cyclic Innovation Model specifically focuses on the innovation processes, looking at the detail and providing a broad perspective. The Cyclic innovation modern does not coincide with the linear-chain concept; rather represents the circle with four ‘Nodes of Change’. These are: * Scientific research
* Technological development
* Product creation
* Market transition
(Berkhout & Rietdijk, 2010)
There are also the ‘Cycles of Change’ which inspire, correct and supplement. In order for the organisation to communicate and connect with various organisations, markets, business and appeal to other disciplines (Berkhout, Hartmann & Trott, 2010); these processes will need to be managed efficiently and effectively by a sole figure who establishes and distributes these cycles. Apple addressed the consumer’s needs and wants by introducing a smart MP3 player that subjugated competitor products for years. The IPod is a clear example on how an organisation can correctly execute the Cyclic Innovation Model. The IPod introduction and implementation can be broken down into the various steps and nodes. Initially, the ‘Scientific Research Node’ collects information from market variations and lifestyles variations. With the introduction of my IPod, the social change was that everyone began to want one, therefore the demand increased and also corresponded with the music industry. The ‘Product Creation Node’ allows them to establish and maintain the product to suit the needs and wants of consumer, considering the changes over time meaning it will be required to upgrade with the improving social...
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