Investing in Brazil

Only available on StudyMode
  • Download(s) : 19
  • Published : December 3, 2012
Open Document
Text Preview
FDI project

Table of Content
1. Company Overview and Strategy ........................................................................................................ 2 a) Hermes ............................................................................................................................................ 2 b) Place ................................................................................................................................................ 2 2. Description of FDI Project.................................................................................................................... 2 a) FDI & Scope of the project .............................................................................................................. 2 c) Hermès’ strengths and weaknesses ................................................................................................ 2 3. Rationale for the original FDI Project .................................................................................................. 3 a) Market of luxury goods ................................................................................................................... 3 c) Culture ............................................................................................................................................. 3 d) Economic growth ............................................................................................................................ 3 e) Nearly Half of All Brazilians Read Newspapers ............................................................................... 3 f) Tax side and revenue side ................................................................................................................ 3 4. Target Country Business Environment ................................................................................................ 4 a) Strengths ......................................................................................................................................... 4 b) Opportunities .................................................................................................................................. 4 c) Weaknesses ..................................................................................................................................... 4 d) Threats ............................................................................................................................................ 5 5. Alternative Country Issues .................................................................................................................. 5 a) Opportunities .................................................................................................................................. 5 b) Risks................................................................................................................................................. 5 6. Industry Perspectives .......................................................................................................................... 6 a) Rivalry and competition .................................................................................................................. 6 b) Market projections .......................................................................................................................... 6 c) Potential partners ............................................................................................................................ 6 7. Conclusion ........................................................................................................................................... 6 Appendix.................................................................................................................................................. 7 References...
tracking img