Investing in Bank of America

Topics: Financial services, Private banking, Credit union Pages: 4 (1152 words) Published: December 6, 2011
Investing in Bank of America
Bank of America Corporation (NYSE:BAC) is one of the largest banking institutions in America. Bank of America (NYSE:BAC) headquarter is located in Charlotte, North Carolina, and is a member of the Federal Deposit Insurance Corporation (FDIC). Bank of America Corporation as any other company or banking institutions has its vicissitudes in the stock market because of the financial crisis in 2009. As one of the world’s largest financial intuitions, Bank of America serves approximately 58 million consumers and small businesses around the world, doing business with one out of every two households in the United States and 99 percent of the U.S. Fortune 500 companies. The company has approximately 5,700 banking centers and approximately 17,800 ATMs. (Webmedia, 2011, para 2) When investing in any company it is in the investor’s best interest to be aware of its Strengths, Weaknesses, Opportunities, and Threats (SWOT). An SWOT analysis is a tool for auditing an organization and its environment. An SWOT analysis is the first stage of planning and helps marketers to focus on key issues. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. The strengths, weaknesses, opportunities, and threats (SWOT) analysis is a helpful tool when reviewing a business profit margin. In this paper I will present the strengths, weaknesses, opportunities, threats (SWOT) analysis; as well if I suggest Bank of America Corporation (NYSE:BAC) is a stock that I would suggest an investor to invest in. In addition, I will identify Bank of America' stakeholders, explain if their needs have been met and how.

SWOT Analysis
Strengths
One of the largest banking institution in America
Range of Financial Services: individual consumers, small and medium business accounts, corporations, investments, credit cards, asset management •Range of Banking Options: online banking, mobile banking, automatic teller machine (ATM) •...
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