Toys and Games Market in Brazil

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MarketLine Industry Profile

Toys & Games in
Brazil
January 2012
Reference Code: 0076-0778

Publication Date: January 2012

WWW.MARKETLINEINFO.COM
MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED

Brazil - Toys & Games
© MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED

0076 - 0778 - 2011
Page | 1

EXECUTIVE SUMMARY
Market value
The Brazilian toys & games market grew by 16.4% in 2011 to reach a value of $3,538.8 million.

Market value forecast
In 2016, the Brazilian toys & games market is forecast to have a value of $6,237.1 million, an increase of 76.2% since 2011.

Category segmentation
Plush is the largest segment of the toys & games market in Brazil, accounting for 27.7% of the market's total value.

Geography segmentation
Brazil accounts for 11.1% of the Americas toys & games market value.

Market rivalry
It is becoming increasingly challenging for independent toy stores to compete with mass merchandisers and department stores, as they are able to exploit economies of scale to offer low prices.

Brazil - Toys & Games
© MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED

0076 - 0778 - 2011
Page | 2

TABLE OF CONTENTS
EXECUTIVE SUMMARY ............................................................................................................................................... 2 MARKET OVERVIEW .................................................................................................................................................... 6 Market definition ......................................................................................................................................................... 6 Market analysis .......................................................................................................................................................... 6 MARKET DATA.............................................................................................................................................................. 7 Market value............................................................................................................................................................... 7 MARKET SEGMENTATION........................................................................................................................................... 8 Category segmentation .............................................................................................................................................. 8 Geography segmentation ........................................................................................................................................... 9 Market distribution .................................................................................................................................................... 10 MARKET OUTLOOK .................................................................................................................................................... 11 Market value forecast ............................................................................................................................................... 11 FIVE FORCES ANALYSIS ........................................................................................................................................... 12 Summary .................................................................................................................................................................. 12 Buyer power ............................................................................................................................................................. 13 Supplier power ......................................................................................................................................................... 14 New entrants...
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