Internship Report on the Marketing Practice of Sandhani Life Insurance Company – a Case Study

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Internship Report
On
The MARKETING practice OF SANDHANI LIFE INSURANCE COMPANY – A CASE STUDY

Submitted to:
Mr. Ejaj Ahmed
Asst. Professor & Head of Department
School of Business
Prime Asia University
40, Kemal Ataturk Avenue
Banani, Dhaka-1213

Submitted by:
Md. Junaid Islam
ID# 05436049
BBA, 4th Batch

Date of Submission: August 10, 2010

Contents
Letter of Transmittali
Acknowledgementii
Abstractiii
CHAPTER ONE
1.2 Introduction
1.2.1 Objectives of the Study
1.2.2 Importance of the Study
1.2.3 Scope of the Study
1.2.4 Methodology
1.2.4.1 Secondary Sources
1.2.4.2 Primary Sources
1.2.5 Limitations
CHAPTER TWO
2.1 Literature Review
CHAPTER THREE: Sandhani Life Insurance Company: Their services and Marketing practices. 3.1 Services Provided to Customers by Sandhani Life Insurance Company 3.1.1 Is insurance a service?
3.1.2 Service marketing of Sandhani Life Insurance Company: essential features 3.1.3 Marketing of Sandhani Life Insurance Company as a service 3.1.4 Product Levels of Sandhani Life Insurance Company’s Services

3.1.4.1 Figure 1: Five service levels of life insurance marketing 3.1.5 Product Line of Sandhani Life Insurance Company
3.1.5.1 Ordinary Life Insurance (Macro)
3.1.5.1.1 Privileges
3.1.5.2 Higher education support plan
3.1.4.2.1 Rules and regulations to have facility
3.1.5.3 Islami Takaful (Macro)
3.1.5.3.1 Three payments
3.1.5.3.2 Privileges
3.1.5.3.3 Bonuses
3.1.5.3.4 Protection
3.1.5.3.5 Attractive features  
3.1.5.3.6 Mode of premium payments:
3.1.5.4 Grameen D.P.S (Micro)
3.1.5.4.1 The symbol of financial security for retired life:
3.1.5.4.2 Features
3.1.5.4.3 Information for the clients
3.1.5.5 Group Life Insurance Scheme(S):
3.1.5.5.1 Terms & Conditions
3.1.5.5.2 Supplementary Covers
3.2 Marketing Functions of Sandhani Life Insurance Company as a Service in Bangladesh 3.2.1 Functional model of Sandhani Life Insurance Marketing policy. 3.2.2 Essential Features of Sandhani Life Insurance Company Marketing practices. 3.2.2.1 Differentiation between practical and theoretical aspects. 3.2.3 Distribution channels of Sandhani Life Insurance Company business. CHAPTER FOURE: Marketing Practices of Sandhani: As it is seen by customers. 4.1 Factors Influencing In Choosing Sandhani Life Insurance Company 4.2 Middlemen of Sandhani Life Insurance Marketing

4.2.1 Table 1: Producers Functions
4.2.1.1 Agents
4.2.1.2 Solicitors
4.2.1.3 Brokers
4.2.1.4 Service representatives
CHAPTER FIVE: Summery of Finding, Conclusion & Recommendation. 5.1 Problems of Sandhani Life Insurance Company Marketing In Bangladesh 5.2 Conclusion and Recommendation

Reference
Letter of Transmittal

Date: May 4, 2008

Mr. Ejaj Ahmed
Asst. Professor & Head of Department
School of Business
Prime Asia University
40, Kemal Ataturk Avenue
Banani, Dhaka-1213

Subject: Submission of internship report.

Dear Sir,
With best respect and honor, I would like to inform you that I have completed my internship report on “the marketing practice of Sandhani life insurance company – a case study” It is immense pleasure for me to place the same before you. I made every endeavor to prepare this report and tried my level best to accumulate relevant and insightful information. It was a great experience for me to work on this topic. I have tried to make the report vivid and comprehensive within the scheduled time and limited resources. It is nothing but a very little overview of mine on marketing practice of Sandhani life insurance company Ltd. I sincerely hope that this report will help you to evaluate me. I shall be obliged to clarify any matter or to provide any further information regarding this report.

Thanking you,

Md. Junaid...
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