Internet Customer Acquisition Strategy at Bankinter

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  • Topic: Profit
  • Pages : 1 (514 words )
  • Download(s) : 253
  • Published : October 30, 2012
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Internet Customer Acquisition Strategy at Bankinter
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Discount Rate10%

Active Clients Ratio UnProfitable to ProfitableExpected Years in Bank Profitable ClientsExpected Years in Bank Not Profitable ClientsCost of Not Profitable clientsProfitability of profitable clients

Year 0Year 1Year 2Year 3 +Year 0Year 1Year 2Year 3 + 8700358591.527.373.52-494.12-97.19-26.52-17.79-41426.68465.11504.54 Alliances10152.846.152.16-447.2-141.93-42.9-42.9-123379410466 E-Collaborators104302.534.981.7-370.07-97-36.65-36.65-100318.6367398

Profitiability analysis for 8700Non Profitability Analysis for 8700 Year Client RetentionActual ProfitabilityPresent Value of profitabilityCumulative ProfitYear Client RetentionActual LossPresent Value of LossCumulative Loss 0100.00%-41.0000-41.0000-41.00000100.00%-494.1200-494.1200-494.1200 186.43%368.7858335.2598294.2598171.59%-69.5792-63.2538-557.3738 274.70%347.4558287.1536581.4134251.25%-13.5922-11.2332-568.6070 364.57%325.7703244.7560826.1694336.69%-6.5275-4.9042-573.5113 3+55.81%281.56811194.67852020.84793+26.27%-4.6731-12.1667-585.6780
Profitiability analysis for AlliancesNon Profitability Analysis for Alliances Year Client RetentionActual ProfitabilityPresent Value of profitabilityCumulative ProfitYear Client RetentionActual LossPresent Value of LossCumulative Loss 0100.00%-123.0000-123.0000-123.00000100.00%-447.2000-447.2000-447.2000 183.74%317.3740288.5218165.5218153.70%-76.2217-69.2924-516.4924 270.12%287.5068237.6089403.1307228.84%-12.3727-10.2254-526.7178 358.72%273.6417205.5910608.7218315.49%-6.6446-4.9922-531.7100 3+49.17%229.1471872.60351481.32533+8.32%-3.5684-6.3386-538.0486...
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