Examination Paper: Marketing Management
IIBM Institute of Business Management Examination Paper International Marketing Management Section A: Objective Type (30 marks) • This section consists of True and False & Short Answer type questions. • Answer all the questions. • Part One questions carry 1 mark each & Part Two questions carry 5 marks each. Part One: True and False: 1. The Balance of trade denotes the sum between merchandise exports and merchandise imports of a country. 2. Balance of Payment has been divided into 3 parts. 3. ITPO stands for International Trade Promotion Organization. 4. Export Import Bank was established on January 1, 1982. 5. Uruguay Round of Multinational Trade Negotiations was launched at Punta del Este in September 1986. 6. Product development and adaption are moreover static concepts. 7. Revocable letter of credit is not very common in export trade. 8. Pre-shipment finance is not provided by the commercial banks. 9. State trading is resorted to for a number of reasons. 10. Agency agreement is not a legal document. Part Two: 1. Write about masculinity vs. feminity of culture. 2. Write a note on ‘Organic effect’ that affect the decision making process. 3. What is ‘Ad Valoram’ rate of duty? 4. What is ‘Diversified strategy’ for advertisement? END OF SECTION A MM.100
IIBM Institute of Business Management
Examination Paper: Marketing Management
Section B: Caselets (40 marks) • • • • This section consists of Caselets. Answer all the questions. Each Caselet carries 20 marks. Detailed information should form the part of your answer (Word limit 150 to 200 words). Caselet 1 Export Marketing: The trade in black pepper is unhappy that exports may not show a sign of revival in prices in the immediate future. World prices have been showing a downward trend for eighteen months and this has resulted in much lower earnings for exporters. The UK, West Germany and the Netherlands have cut their import requirement though the American demand has shown some growth. Brazil has been resorting to aggressive selling at lower prices and the expectations are that its exports will reach an all-time peak of 32,000 tons in the 1981-82 season. The 1981-82 Indian seasons are only about six weeks away. The Brazilian offensive has forced India to withdraw so to any from the US and West European markets and increase its reliance on communist buyers. As many as 1980-81.the Soviet Union alone accounting for 12,647 tones. But exporters are concerned at the diversion on such a scale of this trade. Question: 1. Had you been the pepper exporter, what would be your short term and medium-term export marketing strategy in the above environment?
Caselet 2 Smart Kids – Selling Educational Games and Resources to the World Smart Kids Ltd. An Auckland company that makes educational games and resources to read and understand math’s has won a Trade New Zealand Export Award for its success in international markets in 2003.Established eight years ago in the family home basement, Smart Kids is led by husband and wife team, joint chief executives David and Sun Milne and their sons Duncan and Frase. She Milne, an ex-teacher, says from just 30 products when it started, the company produces more than 200 produces catering for student’s activities, grammar concepts and numeracy. She says the international appeal of Smart Kids products was highlighted recently, when company’s SMART PHONICS was listed amongst the top five products out of almost 100 in the education trade show in the United Kingdom. The key requirement for every new Smart Kids products is that it stimulates student’s minds in the classroom, teaches them a specific concept easily, enjoyably and permanently and enables problem solving. David Milne says Smart Kids started selling its educational games and resources to New Zealand schools in 1995, drawings an immediate and strong response. It quickly became apartment that the New Zealand market was not large enough to...
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