International Marketing Management & Research Methodology
Examination Paper: Marketing Management
IIBM Institute of Business Management Examination Paper International Marketing Management Section A: Objective Type (30 marks) • This section consists of True and False & Short Answer type questions. • Answer all the questions. • Part One questions carry 1 mark each & Part Two questions carry 5 marks each. Part One: True and False: 1. The Balance of trade denotes the sum between merchandise exports and merchandise imports of a country. 2. Balance of Payment has been divided into 3 parts. 3. ITPO stands for International Trade Promotion Organization. 4. Export Import Bank was established on January 1, 1982. 5. Uruguay Round of Multinational Trade Negotiations was launched at Punta del Este in September 1986. 6. Product development and adaption are moreover static concepts. 7. Revocable letter of credit is not very common in export trade. 8. Pre-shipment finance is not provided by the commercial banks. 9. State trading is resorted to for a number of reasons. 10. Agency agreement is not a legal document. Part Two: 1. Write about masculinity vs. feminity of culture. 2. Write a note on ‘Organic effect’ that affect the decision making process. 3. What is ‘Ad Valoram’ rate of duty? 4. What is ‘Diversified strategy’ for advertisement? END OF SECTION A MM.100
IIBM Institute of Business Management
1
Examination Paper: Marketing Management
Section B: Caselets (40 marks) • • • • This section consists of Caselets. Answer all the questions. Each Caselet carries 20 marks. Detailed information should form the part of your answer (Word limit 150 to 200 words). Caselet 1 Export Marketing: The trade in black pepper is unhappy that exports may not show a sign of revival in prices in the immediate future. World prices have been showing a downward trend for eighteen months and this has resulted in much lower earnings for exporters. The UK, West Germany and the Netherlands have cut their import requirement though the American
IIBM Institute of Business Management Examination Paper International Marketing Management Section A: Objective Type (30 marks) • This section consists of True and False & Short Answer type questions. • Answer all the questions. • Part One questions carry 1 mark each & Part Two questions carry 5 marks each. Part One: True and False: 1. The Balance of trade denotes the sum between merchandise exports and merchandise imports of a country. 2. Balance of Payment has been divided into 3 parts. 3. ITPO stands for International Trade Promotion Organization. 4. Export Import Bank was established on January 1, 1982. 5. Uruguay Round of Multinational Trade Negotiations was launched at Punta del Este in September 1986. 6. Product development and adaption are moreover static concepts. 7. Revocable letter of credit is not very common in export trade. 8. Pre-shipment finance is not provided by the commercial banks. 9. State trading is resorted to for a number of reasons. 10. Agency agreement is not a legal document. Part Two: 1. Write about masculinity vs. feminity of culture. 2. Write a note on ‘Organic effect’ that affect the decision making process. 3. What is ‘Ad Valoram’ rate of duty? 4. What is ‘Diversified strategy’ for advertisement? END OF SECTION A MM.100
IIBM Institute of Business Management
1
Examination Paper: Marketing Management
Section B: Caselets (40 marks) • • • • This section consists of Caselets. Answer all the questions. Each Caselet carries 20 marks. Detailed information should form the part of your answer (Word limit 150 to 200 words). Caselet 1 Export Marketing: The trade in black pepper is unhappy that exports may not show a sign of revival in prices in the immediate future. World prices have been showing a downward trend for eighteen months and this has resulted in much lower earnings for exporters. The UK, West Germany and the Netherlands have cut their import requirement though the American