International Business

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Course

Overview

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i

COURSE OVERVIEW

Introduction
International Business is one of the courses offered by the School of Management, Asia e University (AeU). Similar to other courses offered by the School of Management, this 3 credit hour course will be conducted over 15 weeks and is usually offered twice yearly in February and September semesters.

Course Audience
This is a core course for all students undergoing Bachelor of Management (Hons). Thus, students should be able to thoroughly understand the topics covered in this course before pursuing to higher level of management subjects.

Study Schedule
The AeU standard requires students to accumulate 40 study hours for every credit hour. This course carries 3 credit hours, therefore, it requires an accumulation of 120 study hours. Table 1 below gives you an approximation of how the 120 hours could be used. Total learning hours Breakdown: SelfIndependentStudy Tutorial/Face-to-FaceInteraction OnlineInteraction DoingAssignments ExaminationPreparation 42 12 30 18 18 SubjectDetails Hours 120

Course Objectives
The objectives of this unit are to: 1. Develop students to think internationally; 2. Provide an introduction to the major social, political and economic challenges facing international business in the 21st century; 3. Help students develop competence in the use of the theoretical and empirical approaches to the analysis of economic and business issues in the international environment; and 4.Evaluate how the changing international business environment affects firm level decision making.

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COURSE OVERVIEW

On completion of unit, students should be able to: 1. Explain the drivers of globalization, the motives for international business and the threats and opportunities arising from these forces; explain how business operations function to achieve international business objectives and the processes involved in internationalizing the business operation; 2. Analyse and assess the impact on business operations of the social, economic and political differences among nations, and of the nature and regulation of links and transfers that exits among nations; 3. Formulate operational responses to the impacts posed by cultural diversity and globalizationinaspecificbusinesssetting;and 4.Recognize the factors that make international operations inherently more difficult to manage and control than domestic operations and choose appropriate means togoverninternationalbusinessoperationsrelevanttothespecificcontent.

Course Synopsis
This subject discusses the overall global environment (macro level) impacting on business and the strategies used by companies around the globe in encountering the situation and dynamic change faced. Discussion also includes topics like industry analysis, strategy formulation, and strategy implementation.

References
Learners are advised to do additional readings on International Business. The following are some recommended references: 1. Charles Hill (2004) International Business: Competing in the Global market place, 2nd Edition, McGraw Hill. 2.Griffin, R., and Pustay, M., (2003) International Business: A Managerial Perspective, 3rd Edition. New Jersey: Prentice Hall. 3. JD Daniels & LH Radebaugh (2001), International Business. New York, Prentice Hall, 9th Ed.

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CHAPTER 1

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THE BACKGROUND OF INTERNATIONAL BUSINESS

CHAPTER

1
origin,

TheBackground ofInternational Business
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LE AR NIN G OUTCOMES
Afterstudyingthischapter,youshouldbeableto:
1. 2. Definethekeytermsusedinthestudyofinternationalbusiness; Explain the corporations; nature and characteristics of international business

3.

Using the cases, describe some of the key issues in global business management; and Explain the management processes involved in successful global and international...
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